Social Media Marketing Executive

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Fully remote work arrangement

Professional growth opportunities

Employee discounts on electronics

Access to online collaboration tools

Support for courses and certifications

Collaborative team environment

Job summary

Placements24 seeks a creative Social Media Marketing Executive to join their growing online retailer team in Nelspruit, Mpumalanga. You will develop compelling content, manage campaigns across major platforms, and drive engagement and leads for their e-commerce platform.

The role emphasizes data-driven decisions, influencer collaboration, and staying ahead of trends. A relevant degree and 1–3 years of experience are preferred, with fully remote work options available.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations or a related field.
• 1–3 years of experience in social media marketing, preferably in e-commerce.
• Proven experience creating engaging social content and managing online communities.
• Proficiency with social media management tools (Buffer, Hootsuite, Sprout Social) and analytics platforms.
• Strong copywriting and visual content skills; ability to translate data into actions.

Responsibilities

• Develop and implement engaging social media strategies across Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Create, curate, and schedule high-quality content aligned with brand messaging.
• Monitor trends, competitors, and customer feedback; respond to inquiries.
• Manage paid social media campaigns to reach target audiences and KPIs.
• Analyze performance data, generate reports on engagement, reach, and ROI.
• Engage with online communities and foster brand advocacy.
• Collaborate with marketing to integrate social efforts with campaigns.

Skills

Social media marketing

Content creation

Analytics & reporting

Copywriting

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, PR

Tools

Buffer

Hootsuite

Sprout Social

Google Analytics

Facebook Ads

Job description

About the Role

Our client, a vibrant and fast-growing online retailer specializing in consumer electronics, is seeking an energetic and creative Social Media Marketing Executive to join their team in Nelspruit, Mpumalanga . This role is focused on developing and executing innovative social media strategies to increase brand awareness, drive traffic, and generate leads for their e-commerce platform. You will be responsible for creating engaging content, managing social media campaigns, and fostering a strong online community. The ideal candidate is passionate about social media trends, possesses excellent communication skills, and has a proven ability to drive engagement and conversions. This is an excellent opportunity to make a significant impact within the Nelspruit market and contribute to the success of a dynamic online business.

Key Responsibilities

• Develop and implement engaging social media strategies across platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Create, curate, and schedule compelling and high-quality content (text, images, videos) that aligns with brand messaging and marketing objectives.
• Monitor social media channels for industry trends, competitor activity, and customer feedback, responding promptly to comments and inquiries.
• Manage and optimize paid social media advertising campaigns to reach target audiences and achieve key performance indicators (KPIs).
• Analyze social media performance data, track key metrics, and generate regular reports on engagement, reach, and ROI.
• Engage with online communities, build relationships with followers, and foster brand advocacy.
• Collaborate with the marketing team to ensure social media efforts are integrated with broader campaigns and promotions.
• Identify opportunities for social media innovation and experimentation.
• Stay up-to-date with the latest social media best practices, tools, and platform updates.
• Assist in managing influencer collaborations and partnerships.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1-3 years of experience in social media marketing, preferably in an e-commerce environment.
• Proven experience in creating engaging social media content and managing online communities.
• Proficiency with social media management tools (e.g., Buffer, Hootsuite, Sprout Social) and analytics platforms.
• Strong understanding of different social media platforms, their algorithms, and best practices.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Creative mindset with an eye for design and visual content.
• Ability to analyze data and translate insights into actionable strategies.
• Organized, detail-oriented, and able to manage multiple tasks effectively.
• Familiarity with the Nelspruit, Mpumalanga market is a plus.

Benefits

• Competitive salary and potential for performance bonuses.
• Fully remote work arrangement, offering maximum flexibility.
• Opportunities for professional growth and skill development.
• Employee discounts on a wide range of electronics.
• Collaborative and supportive team environment.
• Access to modern online collaboration tools.
• Contribution towards online courses and professional certifications.