About the Role
Our client, a vibrant lifestyle brand, is seeking a creative and energetic Digital Marketing Specialist with a focus on Social Media & Content to join their team in Mahikeng, North West . This role will be responsible for managing the company's social media presence, creating engaging content, and supporting broader digital marketing initiatives. You will play a key part in building brand awareness, fostering community engagement, and driving traffic to the company's online platforms. The ideal candidate has a passion for social media trends, excellent content creation skills, and a strong understanding of how to connect with audiences online. This hybrid role offers an excellent opportunity to contribute to a dynamic brand in Mahikeng.
Key Responsibilities
- Develop, schedule, and publish engaging content across various social media platforms (e.g., Instagram, Facebook, Twitter, TikTok).
- Monitor social media channels, respond to comments and messages, and foster community interaction.
- Create compelling visual and written content, including graphics, short videos, and captions.
- Assist in the development and execution of social media marketing campaigns.
- Track and analyze social media performance metrics, providing regular reports on engagement and reach.
- Collaborate with the marketing team to ensure brand consistency and integrate social media with other marketing efforts.
- Stay up-to-date with the latest social media trends, platform updates, and best practices.
- Conduct research on industry trends and competitor social media activities.
- Support the creation of blog posts, website copy, and other marketing content as needed.
- Assist in organizing and promoting online and offline events.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 1-3 years of experience in social media marketing and content creation.
- Proven ability to create engaging and visually appealing content for social media.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Excellent written and verbal communication skills, with strong editing and proofreading abilities.
- Familiarity with graphic design tools (e.g., Canva) and basic video editing is a plus.
- Understanding of SEO principles and content optimization.
- Ability to work independently and as part of a team in a hybrid environment.
- Strong organizational skills and attention to detail.
- A creative mindset and a passion for digital storytelling.
Benefits
- Competitive annual salary of R .
- Hybrid work arrangement with office presence in Mahikeng, North West and remote flexibility.
- Opportunity to manage social media and content for a growing lifestyle brand.
- Gain broad experience in digital marketing, content creation, and community management.
- Supportive and collaborative team culture.
- Professional development and training opportunities.
- Be part of a company with a strong brand identity and a dedicated following.
- Contribute creatively to brand storytelling and engagement.