Social Media Content Strategist

Placements24; Soweto; On-site; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Diverse creative projects

Supportive collaborative team

Professional development in content

Job summary

Placements24 is seeking a creative and strategic Social Media Content Strategist to shape our brand voice in Soweto. You will define voice, tone, and themes, plan content calendars, and ensure content quality across platforms.

Collaborate with designers, copywriters, and videographers, track performance, and stay ahead of trends to deliver engaging storytelling and consistent messaging that resonates with audiences.

Qualifications

• Proven experience as a Content Strategist or Social Media Manager.
• Ability to develop and implement content strategies for social media.
• Strong copywriting and storytelling skills.
• Excellent understanding of social media platforms and audiences.
• Proficiency with content planning tools and analytics.

Responsibilities

• Develop and refine the overall social media content strategy.
• Plan and manage a detailed content calendar.
• Oversee creation of diverse content formats.
• Collaborate with designers, copywriters, and videographers.
• Monitor content performance and use insights for adjustments.
• Stay up-to-date with trends and best practices.

Skills

Content strategy

Social media management

Copywriting

Storytelling

Content planning tools

Social media analytics

Communication

Collaboration

Job description

About the Role

Our client is seeking a creative and strategic Social Media Content Strategist to develop and guide their content initiatives in Soweto. This role is responsible for defining the voice, tone, and thematic direction of all social media content, ensuring it aligns with brand objectives and resonates with target audiences. You will be instrumental in planning content calendars, identifying compelling storytelling opportunities, and ensuring content quality and consistency across platforms. This is an exciting opportunity for a seasoned content professional to shape a brand's narrative in the digital space within a collaborative team.

Key Responsibilities

• Develop and refine the overall social media content strategy, including content pillars, themes, and messaging guidelines.
• Plan and manage a detailed content calendar, ensuring a consistent flow of engaging and relevant content across all social channels.
• Conceptualize and oversee the creation of diverse content formats (written, visual, video) that align with the brand's identity and marketing goals.
• Collaborate closely with designers, copywriters, and videographers to produce high-quality, on-brand content.
• Monitor content performance, analyze engagement metrics, and use insights to inform future content strategy adjustments.
• Stay up-to-date with social media trends, platform best practices, and emerging content formats to ensure innovative and effective content delivery.

Requirements

• Proven experience as a Content Strategist, Social Media Manager, or similar role with a strong focus on content.
• Demonstrated ability to develop and implement successful content strategies for social media.
• Excellent understanding of social media platforms and their respective audience behaviors.
• Strong copywriting, editing, and storytelling skills.
• Proficiency in content planning tools and social media analytics.
• Excellent communication and collaboration skills, with the ability to guide creative teams.

Benefits

• Competitive salary and performance incentives.
• Opportunity to define and lead content strategy for a growing brand.
• Exposure to a variety of creative projects and marketing initiatives.
• A supportive and collaborative team environment.
• Professional development opportunities in content and digital marketing.