Social Media Marketing Manager

Placements24; Benoni; On-site; ZAR 520,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Performance bonuses

Career development

Job summary

Placements24 in Benoni, Gauteng, seeks an experienced Social Media Marketing Manager to lead the brand’s social presence from our Benoni office. You will shape the narrative, drive community engagement, and manage advertising budgets to deliver measurable business outcomes.

The role requires a bachelor’s in Marketing or related field, 5+ years in social media marketing with leadership experience, and strong copywriting and analytic skills. A dynamic, collaborative office environment awaits.

Qualifications

• Minimum 5 years in social media marketing with leadership experience.
• Bachelor's degree in Marketing, Communications, or related field.
• Proficiency with social media tools and analytics platforms.
• Strong copywriting and design sensibilities.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with objectives.
• Create, curate, and schedule engaging content across platforms.
• Manage social media advertising campaigns including budgeting and targeting.
• Monitor trends and optimize strategies based on data.
• Engage with followers and foster an online community.
• Analyze KPIs and report insights for improvement.
• Collaborate with content creators, designers, and marketing teams.
• Identify influencers and brand advocates.
• Monitor brand sentiment and PR opportunities or crises.
• Keep up with platform algorithm changes and best practices.

Skills

Social media strategy

Content creation

Copywriting

Analytics & reporting

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Buffer

Sprout Social

Canva

Adobe Photoshop

Job description

About the Role

Our client is searching for a creative and strategic Social Media Marketing Manager to lead their social media efforts from their office in Benoni, Gauteng. This pivotal role involves shaping the brand's narrative across all social platforms, fostering community engagement, and driving measurable business outcomes. The successful candidate will be responsible for crafting compelling content, managing social media advertising budgets, and analyzing performance to continuously optimize strategies. This is a fantastic opportunity for a seasoned social media expert to take ownership of a brand's online voice and significantly contribute to its growth in the digital space. The position requires a dedicated individual who thrives in a fast-paced, collaborative office environment, bringing passion and expertise to Benoni, Gauteng.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.
• Create, curate, and schedule engaging content (text, image, video) across various social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Manage social media advertising campaigns, including budget allocation, targeting, and performance monitoring.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media initiatives.
• Engage with followers, respond to comments and queries in a timely and professional manner, and foster a strong online community.
• Analyze social media data and metrics, providing regular reports on key performance indicators (KPIs) and insights for improvement.
• Collaborate with internal teams (e.g., content creators, designers, marketing) to ensure brand consistency.
• Identify and engage with influencers and brand advocates.
• Manage social listening to track brand sentiment and identify potential PR opportunities or crises.
• Stay abreast of platform algorithm changes and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media marketing, with at least 2 years in a managerial or lead role.
• Demonstrable experience in developing and implementing successful social media strategies.
• Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of social media advertising platforms and best practices.
• Excellent copywriting, editing, and communication skills.
• Creative thinker with a keen eye for visual aesthetics.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Experience with content creation tools (e.g., Canva, Adobe Photoshop) is a strong advantage.
• Familiarity with SEO principles as they apply to social media is beneficial.

Benefits

• Our client offers a highly competitive salary package and a comprehensive benefits program, including medical aid, retirement fund contributions, and performance bonuses.
• You will have opportunities for career advancement and professional development within a supportive and innovative company culture.
• This role is based in our Benoni, Gauteng office, offering a dynamic work environment and the chance to shape a brand's digital presence.
• We believe in work-life balance and provide a structured environment to excel.
• Join a team where your creativity and strategic thinking are valued and rewarded.