Senior Tourism Marketing Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 900,000 - 1,200,000; Full time

Job summary

Placements24 is assisting a prominent North West destination marketing organization in recruiting a Senior Tourism Marketing Specialist. Based in Mahikeng, the role offers hybrid work, balancing office collaboration with remote flexibility to drive visitor numbers and enhance the region's hospitality profile.

You will develop integrated marketing plans, run digital campaigns, manage budgets, and build partnerships with media and tourism stakeholders to showcase North West's unique attractions.

Qualifications

• Minimum of 6 years marketing experience focused on tourism or destination marketing.
• Proven track record of digital marketing campaigns and ROI-driven results.
• Strong understanding of the tourism industry and South Africa market dynamics.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools, social media platforms, and CRM software.

Responsibilities

• Develop and implement integrated marketing plans for North West tourism initiatives.
• Manage digital marketing campaigns (social, SEO/SEM, email, content).
• Oversee marketing collateral, promotions, and advertising campaigns.
• Conduct market research to identify audiences and growth opportunities.
• Liaise with media partners, influencers, and stakeholders.
• Coordinate trade shows, travel fairs, and promotional events.
• Monitor campaign performance, report on KPIs and ROI.
• Collaborate with local tourism businesses to promote products and packages.
• Manage the tourism marketing budget efficiently.

Skills

Marketing

Digital marketing

Campaign management

Brand management

Analytics

CRM software

Education

Bachelor's degree in Marketing or related field

Tools

SEO/SEM tools

Content management systems

CRM platforms

Job description

About the Role

Our client, a prominent destination marketing organization focused on promoting the North West province, is seeking a strategic and creative Senior Tourism Marketing Specialist. This role involves developing and executing comprehensive marketing strategies to attract both domestic and international tourists to the region. Based in Mahikeng, North West, you will have a hybrid work arrangement, combining office-based collaboration with remote flexibility. Your expertise will be vital in enhancing the region's appeal, managing brand reputation, and driving visitor numbers within the competitive hospitality and tourism sector. You will be instrumental in showcasing the unique attractions and experiences the North West has to offer.

Key Responsibilities

• Develop and implement integrated marketing and communication plans for tourism initiatives in the North West province.
• Manage digital marketing campaigns, including social media, SEO/SEM, email marketing, and content creation.
• Oversee the development of marketing collateral, promotional materials, and advertising campaigns.
• Conduct market research to identify target audiences, emerging trends, and opportunities for growth.
• Manage relationships with media partners, influencers, and tourism stakeholders.
• Organize and coordinate participation in trade shows, travel fairs, and promotional events.
• Monitor and analyze campaign performance, providing regular reports on KPIs and ROI.
• Collaborate with local tourism businesses to develop and promote tourism products and packages.
• Manage the tourism marketing budget effectively, ensuring optimal resource allocation.
• Stay abreast of best practices in tourism marketing and the broader hospitality and tourism industry landscape.

Requirements

• Minimum of 6 years of experience in marketing, with a significant focus on tourism or destination marketing.
• Proven track record of developing and executing successful marketing campaigns, particularly in digital channels.
• Strong understanding of the tourism industry and market dynamics in South Africa.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools, social media platforms, and CRM software.
• Bachelor's degree in Marketing, Communications, Tourism Management, or a related field.
• Creative thinking and a strategic mindset, with the ability to translate insights into actionable plans.
• Experience in budget management and project coordination.
• Ability to work effectively both independently and as part of a team in a hybrid work environment.
• Passion for promoting tourism and showcasing the unique offerings of the North West province.

Benefits

• Our client offers a competitive salary package of R per annum, along with a hybrid work model that balances office collaboration with remote flexibility. You will have the opportunity to shape the tourism landscape of the North West province and work on impactful marketing initiatives.
• Professional development opportunities and a dynamic work environment are provided within a key organization in the hospitality and tourism sector.