Senior Digital Communications Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical & retirement benefits

Professional development

Job summary

Placements24 is seeking a Senior Digital Communications Manager in Nelspruit, Mpumalanga. Lead digital strategies, manage content across channels, and drive brand engagement to increase bookings.

The role combines creative storytelling with data-driven decisions in a hybrid work setting, requiring strong collaboration with the marketing team and external partners. Ideal candidates will have 6+ years in digital marketing, a relevant degree, and a track record of campaigns that boost engagement

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 6+ years in digital marketing/communications with content and social media focus.
• Proven campaigns driving engagement and conversions.
• Strong written and verbal communication; creative content development.

Responsibilities

• Develop and implement digital communication strategies across channels.
• Manage social media, create content, and monitor performance.
• Oversee website content, SEO, and brand messaging.
• Plan and execute email marketing campaigns to nurture leads.
• Create blog posts, videos, infographics, and social updates.
• Monitor online reputation and respond professionally.

Skills

Digital marketing

Content creation

Social media

Education

Bachelor's degree

Tools

Google Analytics

CMS

Email platforms

SEO

Job description

About the Role

Our client, a prominent tourism and hospitality group, is looking for a creative and strategic Senior Digital Communications Manager to join their marketing team in Nelspruit, Mpumalanga, ZA. This role is responsible for developing and executing innovative digital communication strategies across all online channels to enhance brand visibility, engage target audiences, and drive bookings. You will manage social media, content creation, email marketing, website updates, and online reputation. The ideal candidate has a strong understanding of digital marketing, excellent content creation skills, and a proven ability to leverage digital platforms for brand growth. This position offers a fantastic opportunity to shape the digital presence of a well-known brand within the vibrant tourism landscape of Mpumalanga. The hybrid work model offers flexibility, allowing for both collaborative sessions in the Nelspruit office and focused independent work. We are seeking a passionate digital storyteller to connect with travellers and inspire exploration.

Key Responsibilities

• Develop and implement comprehensive digital communication strategies to align with marketing and business objectives.
• Manage all social media channels, creating engaging content, fostering community interaction, and monitoring performance.
• Oversee website content, ensuring it is up-to-date, SEO-optimized, and reflects brand messaging.
• Plan and execute email marketing campaigns to nurture leads and drive customer engagement.
• Create compelling and shareable content, including blog posts, videos, infographics, and social media updates.
• Monitor online reviews and social media sentiment, responding professionally and managing online reputation.
• Analyze digital marketing campaign performance using analytics tools, providing insights and recommendations for optimization.
• Collaborate with the broader marketing team, designers, and external partners to ensure brand consistency and campaign integration.
• Stay abreast of emerging digital trends, platforms, and best practices in digital marketing and communications.
• Manage the digital communications budget and vendor relationships.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• A minimum of 6 years of experience in digital marketing and communications, with a focus on content creation and social media management.
• Proven success in developing and executing digital marketing campaigns that drive engagement and conversions.
• Excellent written and verbal communication skills, with strong creative content development abilities.
• Proficiency with social media management tools, content management systems (CMS), email marketing platforms, and analytics software (e.g., Google Analytics).
• Strong understanding of SEO principles and best practices.
• Experience in the tourism or hospitality industry is a significant advantage.
• Ability to work effectively in a hybrid environment, balancing remote and office-based tasks.
• Must be based in or willing to commute to our Nelspruit office for required in-office days.

Benefits

• Competitive annual salary of ZAR .
• Hybrid work arrangement providing flexibility.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and industry training.
• Generous holiday allowance.
• Access to exciting projects within the tourism sector.
• Dynamic team environment in Nelspruit.