Tourism Marketing Specialist

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Medical aid & retirement fund benefits

Flexible working arrangements

Travel opportunities

Job summary

Placements24 is seeking a Tourism Marketing Specialist for Bloemfontein to develop innovative campaigns promoting the Free State as a premier destination. You will lead digital marketing, content creation, SEO/SEM, and analytics to attract visitors and showcase local attractions.

The role requires 4+ years in tourism marketing, collaboration with stakeholders, and the ability to work in a hybrid environment in Bloemfontein and the Free State region.

Qualifications

• Bachelor's degree in Marketing, Tourism Management, Communications, or related field.
• Minimum 4 years in marketing with a tourism/destination focus.
• Strong understanding of digital marketing, content creation, and analytics.
• Proven ability to develop and execute integrated marketing campaigns.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, social media, print, and PR.
• Create engaging content (articles, blogs, videos, social posts) to showcase the region's attractions.
• Manage and grow social media presence, driving engagement and brand loyalty.
• Analyze campaign performance and web/social metrics to optimize strategies and KPIs.
• Collaborate with stakeholders to promote Free State tourism initiatives.
• Plan and support tourism events and trade shows when needed.

Job description

About the Role

Our client, a leading tourism board, is seeking a creative and data-driven Tourism Marketing Specialist to join their team in Bloemfontein. This role is responsible for developing and implementing innovative marketing strategies to promote Free State as a premier tourist destination. The ideal candidate will have a strong understanding of digital marketing, content creation, social media management, and market research within the tourism sector. This is an exceptional opportunity to shape the narrative and drive visitor engagement for the beautiful province of Bloemfontein, Free State.

Key Responsibilities

• Develop and execute integrated marketing campaigns across various channels, including digital, social media, print, and public relations.
• Create compelling and engaging content (e.g., articles, blog posts, videos, social media updates) to showcase the attractions and experiences of the region.
• Manage and grow the organization's social media presence, fostering community engagement and brand loyalty.
• Analyze marketing campaign performance, website traffic, and social media metrics to optimize strategies and achieve KPIs.
• Conduct market research and competitor analysis to identify new opportunities and trends in the tourism industry.
• Collaborate with local tourism stakeholders, businesses, and government agencies to develop promotional initiatives.
• Manage relationships with advertising agencies, media partners, and influencers.
• Assist in the planning and execution of tourism-related events and trade shows.
• Stay informed about global tourism trends and best practices in marketing and communications.
• Prepare regular reports on marketing activities and their impact on tourism growth in Free State.

Requirements

• Bachelor's degree in Marketing, Tourism Management, Communications, or a related field.
• Minimum of 4 years of experience in marketing, with a significant focus on tourism or destination marketing.
• Proven expertise in digital marketing strategies, including SEO, SEM, social media marketing, and email marketing.
• Excellent content creation and copywriting skills, with a portfolio of marketing materials.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics).
• Proficiency in social media management platforms and content scheduling tools.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a collaborative team in a remote or hybrid setting.
• Knowledge of the tourism landscape and attractions within Bloemfontein and the wider Free State province.
• Fluency in English; knowledge of other South African languages is an advantage.

Benefits

• Our client offers a competitive salary, comprehensive medical aid and retirement fund benefits, and flexible working arrangements.
• This role provides the opportunity to significantly impact tourism growth in Bloemfontein and the Free State province.
• Enjoy a dynamic and creative work environment with opportunities for professional development and travel.
• Contribute to promoting one of South Africa's most unique and beautiful regions.
• The role allows for significant autonomy in shaping marketing initiatives.