Sales & Marketing Manager - Tourism Group

Placements24; LegKraal Gate; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Competitive salary + commission

Professional growth opportunities

Be part of a leading tourism group in%

Travel opportunities

Comprehensive health and retirement

Dynamic and collaborative environment

Job summary

Placements24 in Mahikeng, North West, invites a strategic Sales & Marketing Manager to lead the group’s growth. You will design and execute integrated sales and marketing plans to boost bookings, expand partnerships, and strengthen brand visibility across hospitality offerings.

You will manage a sales team, drive digital campaigns, oversee budgets, and report performance to senior leadership. A proven tourism/ hospitality track record, strong leadership, and creative, data‑driven thinking are

Qualifications

• Minimum of 5 years in sales and marketing, preferably in tourism or hospitality.
• Proven track record of revenue growth through sales strategies.
• Strong digital marketing, social media, and SEO knowledge.
• Excellent leadership, negotiation and communication skills.
• Experience leading sales teams and setting targets.
• Proficiency with CRM software and marketing automation.
• Degree in Marketing, Business Admin, Tourism Management, or related field.
• Ability to work independently and in a team.
• Strong analytical and problem‑solving skills.
• Creative thinker with ability to develop innovative ideas.

Responsibilities

• Develop and implement comprehensive sales and marketing plans to meet objectives and revenue targets.
• Lead and motivate the sales team, set targets, monitor performance, and coach staff.
• Identify and develop new business opportunities and partnerships within tourism.
• Oversee marketing campaigns across digital, social, print, and PR channels.
• Manage online presence, including website content and SEO strategies.
• Conduct market research and competitor analysis to identify trends.
• Develop and manage the sales and marketing budget for efficient resource use.
• Build and maintain relationships with clients, travel agents, and stakeholders.
• Analyze sales data and campaign performance; report to senior management.
• Ensure consistent brand messaging across all platforms.

Skills

Sales leadership

Digital marketing

SEO

CRM software

Marketing automation

Negotiation

Communication

Analytics

Creative thinking

Education

Bachelor's in Marketing or related

Tools

CRM software

SEO tools

Job description

About the Role

Our client, a dynamic and growing tourism group based in Mahikeng, North West , is looking for a strategic and results-driven Sales & Marketing Manager. This role is pivotal in developing and executing comprehensive sales and marketing strategies to drive bookings, enhance brand visibility, and expand market reach for the group's diverse portfolio of hospitality offerings. The ideal candidate will have a strong understanding of the tourism industry, proven sales experience, and a creative approach to marketing campaigns. You will be responsible for managing sales teams, developing partnerships, and leveraging digital marketing channels to achieve ambitious revenue targets. This is an exciting opportunity to lead sales and marketing efforts for a prominent tourism player in the Mahikeng region.

Key Responsibilities

• Develop and implement strategic sales and marketing plans to achieve business objectives and revenue targets.
• Lead and motivate the sales team, setting targets, monitoring performance, and providing coaching.
• Identify and develop new business opportunities and partnerships within the tourism sector.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, print, and public relations.
• Manage the company's online presence, including website content and SEO strategies.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Develop and manage the sales and marketing budget, ensuring efficient allocation of resources.
• Build and maintain strong relationships with clients, travel agents, and industry stakeholders.
• Analyze sales data and marketing campaign performance, providing regular reports to senior management.
• Ensure consistent brand messaging and representation across all platforms.

Requirements

• Minimum of 5 years of experience in sales and marketing, preferably within the tourism or hospitality industry.
• Proven track record of successfully developing and implementing sales strategies that drive revenue growth.
• Strong understanding of digital marketing, social media marketing, and SEO.
• Excellent leadership, negotiation, and communication skills.
• Experience in managing sales teams and setting performance targets.
• Proficiency in CRM software and marketing automation tools.
• A degree in Marketing, Business Administration, Tourism Management, or a related field.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Creative thinking and ability to develop innovative marketing ideas.

Benefits

• Competitive salary and commission structure.
• Opportunities for professional growth and career advancement.
• Be part of a leading tourism group in Mahikeng, North West .
• Travel opportunities.
• Comprehensive health and retirement benefits.
• Dynamic and collaborative work environment.