Destination Marketing Specialist

Placements24; Mbombela (Nelspruit); Hybride; ZAR 420 000 - 660 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Performance incentives

Professional development

Industry networking

Dynamic team culture

Résumé du poste

Placements24 seeks a Destination Marketing Specialist to promote Nelspruit and the Mpumalanga region, developing campaigns that showcase attractions and cultural heritage. You will partner with local stakeholders to craft compelling narratives across digital and traditional channels.

The role requires a results-driven marketer with at least four years in tourism promotion, strong digital skills, and excellent communication.

Qualifications

• Experience in destination marketing, tourism promotion, or related marketing role.
• Strong digital marketing knowledge: social media, SEO, content marketing.
• Excellent written and verbal communication, presentation and copywriting skills.

Responsabilités

• Develop and execute marketing plans to promote Nelspruit and Mpumalanga as a premier destination.
• Create marketing collateral: brochures, website content, social posts, videos.
• Manage digital channels (social, SEO/SEM, email) and optimize campaigns.
• Collaborate with local tourism businesses and attractions on joint promotions.
• Represent the destination at trade shows and promotional events.
• Analyze campaign performance and report on ROI and impact.

Connaissances

Destination marketing

Digital marketing

Copywriting

SEO

Communication

Description du poste

About the Role

Our client is seeking a passionate and strategically-minded Destination Marketing Specialist to promote tourism and attract visitors to the Nelspruit, Mpumalanga region. This role involves developing and implementing innovative marketing campaigns that showcase the unique attractions, activities, and cultural heritage of the area. You will work closely with local stakeholders, businesses, and tourism boards to create compelling narratives and outreach strategies across various digital and traditional channels. The ideal candidate will have a deep understanding of tourism marketing and a flair for promoting destinations effectively.

Key Responsibilities

• Develop and execute comprehensive marketing plans to promote Nelspruit and the Mpumalanga region as a premier tourist destination.
• Create engaging marketing collateral, including brochures, website content, social media posts, and promotional videos.
• Manage and optimize digital marketing channels, including social media, SEO, SEM, and email marketing, to reach target audiences.
• Collaborate with local tourism businesses, accommodation providers, and attractions to develop joint marketing initiatives.
• Represent the destination at trade shows, travel fairs, and other promotional events.
• Analyze marketing campaign performance, track key metrics, and provide regular reports on effectiveness and ROI.

Requirements

• Minimum of 4 years of experience in destination marketing, tourism promotion, or a related marketing role.
• Proven success in developing and implementing effective tourism marketing strategies.
• Strong knowledge of digital marketing tools and techniques, including social media management, SEO, and content marketing.
• Excellent communication, presentation, and copywriting skills.
• A passion for travel and tourism, with a deep understanding of the Mpumalanga region's offerings.
• Ability to work collaboratively with diverse stakeholders and manage multiple projects simultaneously.

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work arrangement allowing for a blend of remote and office-based work.
• Opportunity to significantly impact tourism growth in a beautiful region.
• Professional development opportunities and industry networking.
• A dynamic and engaging work environment dedicated to promoting the region.