Tourism Destination Marketing Manager

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Performance-related bonus

Professional development and training

Hybrid working arrangements

Networking opportunities in tourism

Job summary

Placements24 is seeking a Tourism Destination Marketing Manager to lead integrated marketing efforts for Paarl, Western Cape, aiming to attract domestic and international visitors. You will develop brand strategies, oversee digital marketing, and manage partnerships with local stakeholders and media.

The role requires a strong track record in destination marketing, excellent communication skills, and a solid understanding of social media, SEO, and content creation.

Qualifications

• Degree in Marketing or related field.
• 5+ years in destination marketing or tourism promotion.
• Strong digital marketing and SEO knowledge.
• Excellent communication and interpersonal skills.
• Hybrid work experience preferred.
• Knowledge of Paarl Western Cape tourism landscape advantageous.

Responsibilities

• Develop and implement integrated marketing plans to promote Paarl, Western Cape as a tourism destination.
• Manage the destination's brand identity, online presence, and social media engagement.
• Oversee marketing collateral and digital content creation.
• Organize tourism trade shows, exhibitions, and promotional events.
• Build relationships with travel agents, operators, media, and industry partners.
• Conduct market research and analyze tourism trends to identify opportunities.
• Manage the marketing budget for maximum ROI.
• Collaborate with local businesses and government agencies on tourism initiatives.
• Track campaign performance and report KPIs.
• Foster media relations and crisis communications as needed.

Skills

Marketing strategy

Digital marketing

Brand management

Communication

Interpersonal skills

Education

Marketing or related degree

Tools

Marketing software

Job description

About the Role

Our client is a regional tourism board dedicated to promoting the unique attractions and experiences of the Paarl, Western Cape area. They are seeking an innovative and results-oriented Tourism Destination Marketing Manager to develop and execute comprehensive marketing strategies that attract domestic and international visitors. This role requires a deep understanding of the tourism industry, a flair for creative marketing, and the ability to build strong relationships with local tourism stakeholders, businesses, and media. You will be instrumental in shaping the perception of Paarl, Western Cape as a premier tourist destination, driving economic growth through increased visitor numbers and spending. This is an exciting opportunity to make a significant impact on the region's tourism landscape.

Key Responsibilities

• Develop and implement integrated marketing and communications plans to promote Paarl, Western Cape as a tourism destination.
• Manage the destination's brand identity, online presence, and social media engagement.
• Oversee the creation of marketing collateral, including brochures, websites, videos, and digital content.
• Organize and participate in tourism trade shows, exhibitions, and promotional events.
• Build and maintain strong relationships with travel agents, tour operators, media, and industry partners.
• Conduct market research and analyze tourism trends to identify new opportunities.
• Manage the marketing budget effectively, ensuring maximum return on investment.
• Collaborate with local businesses, attractions, and government agencies to develop tourism packages and initiatives.
• Track and report on the effectiveness of marketing campaigns and key performance indicators.
• Foster positive media relations and manage crisis communications as needed.
• Stay informed about competitor activities and best practices in destination marketing.

Requirements

• A degree in Marketing, Tourism Management, Public Relations, or a related field.
• A minimum of 5 years of experience in destination marketing, tourism promotion, or a related field.
• Proven track record in developing and executing successful marketing campaigns, particularly in the digital space.
• Excellent communication, presentation, and interpersonal skills.
• Strong understanding of social media marketing, content creation, and SEO best practices.
• Experience in budget management and reporting.
• Ability to work effectively in a hybrid work environment, requiring both remote strategic planning and on-site engagement.
• Knowledge of the tourism landscape in the Paarl, Western Cape region is highly advantageous.
• Proficiency in marketing software and analytics tools.
• Must possess a valid driver's license and be legally eligible to work in South Africa.
• Creative thinking and a passion for promoting tourism and local culture.

Benefits

• A competitive salary package based on experience and qualifications.
• Performance-related bonus opportunities.
• Opportunities for professional development and training in marketing and tourism.
• Flexible working arrangements within a hybrid model.
• The chance to significantly influence the tourism growth of a beautiful region in Paarl, Western Cape .
• A collaborative and dynamic work environment focused on regional development.
• Networking opportunities within the national and international tourism industry.