Destination Marketing Coordinator

Placements24; LegKraal Gate; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Job summary

Placements24 in South Africa seeks a Destination Marketing Coordinator to promote tourism in the North West, based in Mahikeng. This hybrid role covers strategy development, campaign execution, social media management, content creation, and event logistics.

The ideal candidate has 2+ years in marketing or tourism, strong communication skills, and familiarity with digital tools. Hybrid work is offered with opportunities to shape the North West tourism image.

Qualifications

• Minimum 2 years in marketing, communications, or related role.
• Familiarity with digital marketing tools and content creation.
• Strong written and verbal communication skills.
• Organizational and time-management abilities.
• Knowledge of North West tourism is a plus.
• MS Office proficiency; graphic design or video editing advantageous.
• Hybrid work environment experience preferred.
• Relevant qualification in Marketing, Communications, Tourism, or Hospitality.
• Ability to work from Mahikeng, North West.

Responsibilities

• Assist in planning and implementing marketing campaigns for the destination.
• Manage and update social media platforms and online presence.
• Create engaging content for website, brochures, and marketing materials.
• Support coordination of tourism-related events and familiarization trips.
• Conduct market research to identify audiences and trends.
• Liaise with accommodation providers and tour operators.
• Track campaign performance and prepare reports.
• Maintain the destination's website and online directories.
• Respond to inquiries from visitors and media.

Skills

Marketing strategy

Communications

Social media management

Content creation

Digital marketing tools

MS Office

Graphic design

Video editing

Market research

Education

Marketing/Communications/Tourism/Hospitality degree

Tools

Canva

Adobe Photoshop

Google Analytics

Job description

About the Role

Our client, an organization dedicated to promoting tourism in the North West province, is looking for a dynamic Destination Marketing Coordinator to join their team in Mahikeng. This hybrid role will involve assisting in the development and execution of marketing strategies aimed at increasing tourism to the region. You will support campaigns across various channels, manage social media presence, assist with event logistics, and contribute to content creation. The ideal candidate will have a passion for marketing and tourism, strong communication skills, and a good understanding of the Hospitality & Tourism landscape. This is an excellent opportunity for an aspiring marketer to gain valuable experience in destination promotion and contribute to the growth of tourism in North West South Africa.

Key Responsibilities

• Assist in the planning and implementation of marketing campaigns for the destination.
• Manage and update the organization's social media platforms and online presence.
• Create engaging content for website, brochures, and other marketing materials.
• Support the coordination of tourism-related events and familiarization trips.
• Conduct market research to identify target audiences and emerging trends.
• Liaise with tourism stakeholders, including accommodation providers and tour operators.
• Track marketing campaign performance and provide regular reports.
• Assist in maintaining the destination's website and online directories.
• Respond to inquiries from potential visitors and media.

Requirements

• Minimum of 2 years of experience in marketing, communications, or a related role, preferably within Hospitality & Tourism.
• Familiarity with digital marketing tools, social media management, and content creation.
• Strong written and verbal communication skills.
• Excellent organizational and time-management abilities.
• Knowledge of the North West province and its tourism attractions is a plus.
• Proficiency in MS Office Suite; graphic design or video editing skills are advantageous.
• Ability to work independently and collaboratively in a hybrid environment.
• A relevant qualification in Marketing, Communications, Tourism, or Hospitality.
• Must be able to work from Mahikeng, North West.

Benefits

• Competitive annual salary of R .
• Hybrid work model offering a balance between office and remote work.
• Opportunity to promote and shape the image of the North West tourism destination.
• Exposure to various aspects of destination marketing within the Hospitality & Tourism sector.
• Professional development opportunities in Mahikeng.