Social Media Engagement Manager

Placements24; Mossel Bay; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Flexible hybrid working model

Professional development opportunities

Team events and wellness programs

Job summary

Placements24 in Mossel Bay seeks a Social Media Engagement Manager to build and nurture our online community, craft engaging content, and drive brand conversations across platforms. You will shape the voice, monitor conversations, and leverage social listening to inform marketing efforts, delivering proactive engagement in the Mossel Bay region.

The role requires 3–4 years in social media management, a relevant degree, and hands-on experience with major platforms and analytics.

Qualifications

• Proven ability to create engaging content for various platforms.
• Strong understanding of social media analytics and reporting.
• Excellent written and verbal communication with a clear brand voice.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand objectives and campaigns.
• Manage and grow the client's presence across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create compelling content across text, image, and video tailored to audience segments.
• Monitor channels for brand mentions and inquiries; respond professionally and timely.
• Foster community engagement through conversations, polls, and timely responses.
• Develop and manage content calendars ensuring consistent posting and relevance.
• Collaborate with marketing/PR to ensure brand consistency.
• Analyze performance metrics and provide regular actionable insights.
• Stay updated on latest social media trends and tools.
• Manage social media advertising campaigns including budgeting and tracking.

Skills

Social media strategy

Community engagement

Content creation

Analytics

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a reputable brand in the consumer goods sector, is seeking a passionate and strategic Social Media Engagement Manager to join their vibrant marketing team in Mossel Bay, Western Cape, ZA . This role is dedicated to fostering meaningful connections with our audience across all social media platforms, building a strong community, and enhancing brand loyalty. You will be responsible for developing and executing engaging content strategies, managing online conversations, and leveraging social listening tools to inform marketing efforts. This is an ideal opportunity for a creative communicator who thrives in a dynamic environment and possesses a deep understanding of social media trends and best practices. You will play a key role in shaping our client's online voice and ensuring consistent, positive engagement with customers and potential customers. We are looking for an individual who can bring fresh ideas and a proactive approach to community building and brand advocacy in the beautiful region of Mossel Bay .

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand objectives and marketing campaigns.
• Manage and grow the client's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create compelling and engaging content, including text, image, and video posts, tailored to each platform and audience segment.
• Monitor social media channels for brand mentions, customer inquiries, and relevant industry conversations, responding in a timely and professional manner.
• Foster community engagement by initiating conversations, running polls, and responding to comments and messages.
• Develop and manage social media content calendars, ensuring a consistent posting schedule and relevant content delivery.
• Collaborate with the marketing and PR teams to ensure brand consistency and integrated campaign efforts.
• Analyze social media performance metrics (e.g., engagement rate, reach, follower growth) and provide regular reports with actionable insights.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Manage social media advertising campaigns, including budget allocation and performance tracking.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3-4 years of experience in social media management and community engagement.
• Proven ability to create engaging and high-quality content for various social media platforms.
• Strong understanding of social media analytics tools and reporting.
• Excellent written and verbal communication skills, with a knack for storytelling and brand voice.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Familiarity with paid social media advertising is a plus.
• Ability to work independently and as part of a team.
• A passion for community building and customer interaction in Mossel Bay, Western Cape, ZA .
• Creative mindset with a proactive approach to problem-solving.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a well-established and respected brand.
• Be part of a creative and collaborative marketing team.
• Professional development opportunities and training.
• Flexible hybrid working model.
• Contribute to impactful brand messaging and community building.
• Scenic work location in Mossel Bay, Western Cape, ZA .
• Company-sponsored team events and wellness programs.