Senior Social Media Strategist & E-commerce Manager

Placements24; Johannesburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Retirement benefits

Professional development

Employee discounts

Job summary

Placements24 in Johannesburg is seeking a Senior Social Media Strategist & E‑commerce Manager to lead brand presence across Instagram, Facebook, TikTok and LinkedIn while driving online sales growth.

You will develop cutting‑edge strategies, oversee e‑commerce operations, optimize product listings, manage campaigns, and collaborate with marketing, design, and product teams in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 5+ years of proven experience in social media management and e‑commerce.
• Strong portfolio of successful campaigns across platforms.
• Proficient with analytics tools (Google Analytics, Meta Business Suite) and e‑commerce platforms (Shopify, WooCommerce).

Responsibilities

• Develop and implement social media strategies across platforms to drive brand awareness and traffic to the e‑commerce site.
• Manage and optimize paid social campaigns for budget efficiency and ROI.
• Oversee day‑to‑day e‑commerce operations including listings, inventory, orders and customer service.
• Analyze sales data, website traffic and metrics to identify trends and opportunities.
• Create engaging content ( visuals, copy, videos ) for various platforms and target audiences.
• Collaborate with marketing, design and product teams to ensure brand consistency and objectives.
• Stay updated on social media trends and e‑commerce tech to maintain a competitive edge.
• Develop and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Manage influencer collaborations and partnerships to expand reach and credibility.

Skills

Copywriting

Editing

Communication

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Meta Business Suite

Shopify

WooCommerce

Canva

Adobe Creative Suite

Job description

About the Role

Our client, a dynamic and rapidly expanding e-commerce enterprise, is seeking a highly motivated and experienced Senior Social Media Strategist & E-commerce Manager to join their innovative team in **Johannesburg, Gauteng**. This pivotal role offers a unique opportunity to shape brand presence across digital platforms and drive significant online sales growth. You will be instrumental in developing and executing cutting‑edge strategies that enhance customer engagement, build brand loyalty, and optimize the entire online shopping journey. The ideal candidate possesses a deep understanding of both social media marketing best practices and the intricacies of e-commerce operations. This is a chance to make a tangible impact within a forward‑thinking organization that values creativity and data‑driven decision‑making. We are committed to fostering a collaborative work environment where your contributions are recognized and rewarded. Join us in our mission to redefine online retail in **South Africa** and beyond. Your expertise will be key to our continued success in the competitive digital landscape.

Key Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Instagram, Facebook, TikTok, and LinkedIn to drive brand awareness, engagement, and traffic to our e‑commerce site.
• Manage and optimize all paid social media campaigns, ensuring efficient budget allocation and maximizing ROI.
• Oversee the day‑to‑day operations of the e‑commerce platform, including product listings, inventory management, order processing, and customer service.
• Analyze sales data, website traffic, and social media metrics to identify trends, insights, and opportunities for improvement.
• Create and curate engaging, high‑quality content (visuals, copy, videos) tailored to specific platforms and target audiences.
• Collaborate with internal teams (marketing, design, product development) to ensure brand consistency and align strategies with business objectives.
• Stay abreast of the latest social media trends, e‑commerce technologies, and competitor activities to maintain a competitive edge.
• Develop and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Manage influencer collaborations and partnerships to expand reach and credibility.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of proven experience in social media management and e‑commerce, with a strong portfolio of successful campaigns.
• In-depth knowledge of social media platforms, analytics tools (e.g., Google Analytics, Meta Business Suite), and e‑commerce platforms (e.g., Shopify, WooCommerce).
• Excellent copywriting, editing, and communication skills with a keen eye for detail.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong understanding of SEO principles and their application to e‑commerce.
• Proven track record of managing budgets and achieving sales targets.
• Ability to work independently and as part of a team in a fast‑paced environment.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work on exciting projects for a growing e‑commerce brand.
• Hybrid work model offering flexibility between home and office.
• Comprehensive health insurance and retirement benefits.
• Professional development and training opportunities.
• A vibrant and supportive work culture in **Johannesburg**.
• Employee discounts on our extensive range of products.