Senior Social Media E-commerce Specialist

Placements24; KwaZulu-Natal; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Career development

Dynamic team in Pietermaritzburg

Exposure to digital marketing tools

Performance bonuses

Job summary

Placements24 in Pietermaritzburg, KwaZulu-Natal, seeks a Senior Social Media E-commerce Specialist to drive online sales and brand visibility across digital platforms.

You will lead paid social campaigns on Facebook, Instagram, TikTok and Pinterest, craft engaging content, and collaborate with marketing, sales and product teams to align promotions with the e-commerce strategy. Strong analytics and ROI focus required.

Qualifications

• Proven work experience as a Social Media Manager or E-commerce Specialist.
• Strong portfolio with successful social media campaigns.
• Experience with Shopify or WooCommerce is a plus.
• Excellent copywriting and content creation skills.
• Knowledge of SEO and web analytics.

Responsibilities

• Develop and execute social media strategies to drive traffic, engagement, and sales.
• Manage paid social campaigns on Facebook, Instagram, TikTok and Pinterest.
• Create high-quality content for multiple channels.
• Analyze performance data and report insights.
• Coordinate with ecommerce team to align promotions and launches.
• Engage with online community and respond to comments.

Skills

Social media marketing

E-commerce

Analytics

Copywriting

SEO basics

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Facebook Insights

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce business, is seeking a highly motivated and experienced Senior Social Media E-commerce Specialist to join their vibrant team. This pivotal role is based in the bustling city of Pietermaritzburg, KwaZulu-Natal. The successful candidate will be instrumental in driving online sales and brand visibility through strategic social media campaigns and innovative e-commerce initiatives. This is an exciting opportunity to make a significant impact in a fast-paced environment, contributing to the company's growth and success. You will work closely with marketing, sales, and product development teams to ensure a cohesive and effective brand message across all digital platforms. Your expertise in leveraging social media for commercial gain will be key to achieving ambitious sales targets and enhancing customer engagement. The role demands a blend of creative flair and analytical prowess, ensuring campaigns are not only engaging but also deliver measurable return on investment. We are looking for someone who is passionate about the intersection of social media and e-commerce, ready to take on new challenges and lead by example.

Key Responsibilities

• Develop and execute comprehensive social media strategies to drive traffic, engagement, and sales for our e-commerce platform.
• Manage and optimize paid social media advertising campaigns across platforms such as Facebook, Instagram, TikTok, and Pinterest, ensuring efficient budget allocation and maximum ROI.
• Create compelling and high-quality content (visuals, copy, videos) tailored for different social media channels and target audiences.
• Monitor social media trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
• Analyze social media performance data using analytics tools, providing regular reports on key metrics, insights, and recommendations.
• Collaborate with the e-commerce team to ensure seamless integration of social media efforts with website promotions, product launches, and overall sales strategy.
• Engage with the online community, responding to comments and messages in a timely and professional manner to build brand loyalty.
• Stay abreast of the latest social media platform updates, algorithm changes, and emerging technologies.

Requirements

• Proven work experience as a Social Media Manager or E-commerce Social Media Specialist, with a strong portfolio demonstrating successful campaigns.
• In-depth knowledge of various social media platforms, their respective audiences, and best practices for e-commerce marketing.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Excellent copywriting, editing, and visual content creation skills.
• Strong understanding of SEO, keyword research, and web traffic metrics.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and digital advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Ability to analyze data, derive insights, and translate them into actionable strategies.
• Excellent communication, interpersonal, and organizational skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Competitive salary package commensurate with experience.
• Opportunities for professional development and career advancement within a growing company.
• A dynamic and collaborative work environment in Pietermaritzburg, KwaZulu-Natal.
• Exposure to cutting-edge digital marketing strategies and tools.
• Contribution to impactful e-commerce campaigns that reach a wide audience.
• Potential for performance-based bonuses.
• Regular team-building activities and a supportive company culture.