Lead Social Media Strategist

Placements24; Stellenbosch; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonuses

Medical aid

Retirement fund

Leadership development

Latest tools

Team events

Relocation assistance

Job summary

Placements24 in Stellenbosch seeks a visionary Lead Social Media Strategist to drive our digital engagement. You will define and execute a compelling social media strategy aligned with brand goals and measurable ROI, while leading a small team of specialists.

You will translate business objectives into engaging content, manage campaigns, analyze performance data, and stay ahead of platform changes to maximize reach and impact.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 7+ years in social media management/strategy with leadership experience.
• Deep knowledge of major social platforms, algorithms and best practices.
• Excellent copywriting, editing and visual storytelling skills.
• Proficiency with social media tools and analytics platforms.

Responsibilities

• Develop and implement an overarching social media strategy aligned with brand goals.
• Oversee content creation across Facebook, Instagram, Twitter, LinkedIn and more.
• Manage and mentor the social media team, guiding campaigns and community management.
• Monitor trends, platforms, and competitors to identify opportunities.
• Analyze performance, generate reports, and provide actionable insights.
• Develop and manage paid social campaigns with budget optimization.
• Build relationships with influencers and brand advocates.
• Ensure brand voice and visual identity consistency across channels.
• Respond to inquiries timely and maintain a positive online community.
• Stay updated on platform changes to maximize reach and engagement.

Skills

Strategic leadership

Content marketing

Paid social campaigns

Analytics

Copywriting

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is seeking a visionary and results-oriented Lead Social Media Strategist to spearhead their digital engagement efforts. This is a critical leadership role based in the vibrant hub of Stellenbosch, Western Cape . You will be responsible for crafting and executing a compelling social media strategy that amplifies our brand voice, engages our target audience, and drives measurable business objectives. The ideal candidate is a creative powerhouse with a deep understanding of current social media trends, platform algorithms, and audience behavior. You will lead a small team of social media specialists, fostering an environment of innovation and continuous improvement. This role demands a strategic thinker who can translate complex business goals into engaging social content and campaigns. Working from our state-of-the-art facility in Stellenbosch , you will have the opportunity to make a significant impact on our brand's digital footprint and connect with a diverse customer base. We are looking for someone who is not only adept at content creation but also skilled in data analysis and strategic planning to ensure maximum impact and ROI.

Key Responsibilities

• - Develop and implement an overarching social media strategy aligned with business goals and brand identity.
• - Oversee the creation and curation of engaging content across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• - Manage and mentor the social media team, providing guidance on content creation, campaign execution, and community management.
• - Monitor social media trends, emerging platforms, and competitor activities to identify new opportunities for engagement.
• - Analyze social media performance metrics, generate reports, and provide actionable insights to optimize strategy and tactics.
• - Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• - Build and nurture relationships with influencers, brand advocates, and key stakeholders in the digital space.
• - Ensure brand consistency in messaging, tone, and visual identity across all social media channels.
• - Respond to customer inquiries and comments in a timely and professional manner, fostering a positive online community.
• - Stay abreast of platform updates and algorithm changes to ensure maximum reach and engagement.

Requirements

• - Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• - Proven experience (7+ years) in social media management and strategy development, with at least 2 years in a leadership role.
• - Deep understanding of major social media platforms, their algorithms, and best practices.
• - Excellent copywriting, editing, and visual storytelling skills.
• - Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• - Demonstrated experience in developing and executing successful paid social media campaigns.
• - Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
• - Exceptional communication and interpersonal skills.
• - Experience in managing teams and fostering a collaborative work environment.
• - Must be based in or willing to relocate to Stellenbosch, Western Cape for this on-site role.

Benefits

• - Attractive salary and performance bonuses.
• - Comprehensive medical aid and retirement fund contributions.
• - Opportunities for leadership development and advanced training.
• - Access to the latest social media marketing tools.
• - A creative and dynamic office environment in the heart of Stellenbosch .
• - Regular team-building events and social gatherings.
• - Employee wellness programs and support.
• - Relocation assistance may be provided for qualified candidates.
• - Exposure to innovative marketing campaigns and brand building.
• - Career growth opportunities within a reputable company.