Senior Social Media Manager

Placements24; Stellenbosch; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Company holidays

Career growth opportunities

Job summary

Placements24 is seeking a Senior Social Media Manager to lead our social media initiatives from Stellenbosch. You will craft and execute innovative strategies to elevate brand awareness, engage audiences, and drive traffic and conversions across all channels.

With 5+ years of experience, you will manage content, monitor trends, analyze performance, and optimize campaigns. A strong copywriting background and ability to collaborate across teams are essential for success in this role.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 5+ years in social media management with proven growth.
• Strong understanding of social platforms and algorithms.
• Experience with social media management tools and analytics.
• Excellent copywriting and visual communication.
• Strong prioritization and multi-project management.

Responsibilities

• Develop and manage social media strategies across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create and schedule engaging content aligned with brand voice and marketing objectives.
• Monitor trends and respond to comments professionally.
• Analyze performance and generate actionable optimization insights.
• Manage social media advertising campaigns, budgets, targeting and tracking.
• Engage with influencers to expand reach and engagement.

Skills

Social media management

Content creation

Analytics

Strategic thinking

Copywriting

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is looking for a dynamic and experienced Senior Social Media Manager to lead their social media efforts from their offices in Stellenbosch . This role is responsible for developing and implementing innovative social media strategies to increase brand awareness, engage our audience, and drive traffic and conversions. You will manage all social media channels, create compelling content, monitor trends, and analyze performance to ensure optimal results. This is an excellent opportunity for a seasoned social media professional to take ownership of our social presence and make a significant impact on our brand's digital footprint.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and high-quality content, including text, image, and video posts, that aligns with brand voice and marketing objectives.
• Monitor social media channels for industry trends, conversations, and competitor activity, responding to comments and messages in a timely and professional manner.
• Analyze social media performance using analytics tools, generate detailed reports, and provide actionable insights for strategy optimization.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Engage with influencers and build relationships within the online community to expand reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in social media management, with a proven track record of growing social media presence and engagement.
• Deep understanding of various social media platforms, their algorithms, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent copywriting, editing, and visual communication skills.
• Strong strategic thinking, analytical skills, and ability to manage multiple projects simultaneously.

Benefits

• Competitive annual salary with potential bonuses based on performance.
• Full-time position with a clear career progression path.
• Comprehensive health insurance and retirement savings plan.
• Generous paid time off and company holidays.
• A collaborative and creative work environment with opportunities for professional growth.