About the Role
Our client, a well-established e-commerce brand known for its innovative products, is seeking a Senior Social Media & Content Creator to elevate their online presence. This role is perfect for a creative storyteller with a strategic mindset and a passion for building engaging online communities. You will be responsible for developing and executing compelling social media strategies, creating high-quality content, and analyzing performance to drive brand awareness and engagement. This position offers a hybrid work arrangement, allowing you to balance your work between our modern offices in the picturesque town of Stellenbosch, Western Cape , and remote flexibility. We are looking for an individual who can not only ideate but also execute, bringing a blend of artistic vision and analytical rigor to our digital marketing efforts. If you excel at crafting captivating narratives and have a proven ability to grow social media audiences, this is an exceptional opportunity.
Key Responsibilities
- Develop and implement a comprehensive social media strategy aligned with brand objectives and marketing goals.
- Create, edit, and publish engaging and high-quality content across various social media platforms (Instagram, Facebook, TikTok, etc.), including visuals, videos, and written copy.
- Manage the social media content calendar, ensuring a consistent and timely flow of posts.
- Monitor social media channels, engage with followers, respond to comments and messages, and foster a positive community environment.
- Analyze social media performance data, track key metrics, and generate reports with actionable insights for optimization.
- Stay updated on the latest social media trends, platform features, and best practices to ensure our content remains relevant and effective.
- Collaborate with marketing, design, and product teams to ensure brand consistency and campaign alignment.
- Experiment with new content formats and platform features to drive innovation and engagement.
- Manage and optimize social media advertising campaigns for increased reach and conversions.
- Contribute to broader content marketing initiatives beyond social media as needed.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Fine Arts, or a related field.
- Minimum of 4 years of experience in social media management and content creation, preferably for an e-commerce brand.
- Proven ability to create compelling and engaging visual and written content for social media.
- Strong portfolio showcasing successful social media campaigns and content creation.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
- Excellent copywriting, editing, and proofreading skills.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop/Illustrator) and video editing software.
- Understanding of social media advertising principles and campaign management.
- Creative mindset with a keen eye for aesthetics and detail.
- Ability to work independently and collaboratively in a hybrid setting.
Benefits
- This role offers a competitive salary and a comprehensive benefits package.
- The hybrid work model provides flexibility, and our office in beautiful Stellenbosch, Western Cape , offers a great working environment.
- Employees enjoy health insurance, retirement savings plans, and generous leave allowances.
- We are committed to your professional growth, offering training and development opportunities.
- Join a creative and supportive team, contribute to a growing e-commerce brand, and enjoy the perks of working in the heart of the Cape Winelands.
- This is an exciting opportunity to blend your creative talents with strategic marketing.