Senior Social Media Marketing Manager

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Home office stipend

Remote work flexibility

Medical aid

Retirement fund contributions

Career growth opportunities

Access to cutting-edge tools

Job summary

Placements24 in Cape Town is seeking an experienced Senior Social Media Marketing Manager to design and lead innovative social media strategies that grow brand awareness, engagement, and sales conversions. You will build and nurture online communities, set voice, and steer cross-channel campaigns.

You will manage content creation across Instagram, Facebook, TikTok, LinkedIn and more, run paid campaigns, analyze performance, report insights, and collaborate with marketing to integrate social

Qualifications

• 6+ years of experience in social media marketing, including senior/managerial roles.
• Proven ability to develop and execute social media strategies with measurable results.
• Expertise across platforms, algorithms, advertising capabilities, and analytics tools.
• Strong content creation, visual storytelling, and community management.
• Excellent analytical and communication skills; strong brand voice.

Responsibilities

• Design, implement, and manage a comprehensive social media strategy aligned with business goals.
• Oversee content creation across platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn).
• Develop and manage social media advertising campaigns for reach, engagement, and conversions.
• Monitor trends, competitor activities, and customer feedback; respond professionally.
• Build and nurture online communities and foster brand loyalty.
• Analyze performance data and provide actionable insights and recommendations.
• Collaborate with the marketing team to integrate social with campaigns.
• Identify and engage with influencers and brand advocates.
• Manage crises and develop crisis communication plans as needed.
• Stay current with new social media tools and best practices.

Skills

Social media strategy

Content creation

Community management

Analytics & reporting

Brand voice

Advertising on social platforms

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Job description

Our client, a leading e-commerce innovator based in the scenic coastal city of Cape Town, Western Cape , is looking for an experienced and visionary Senior Social Media Marketing Manager. This pivotal role demands a creative thinker with a proven ability to build and engage online communities. You will be responsible for developing and executing innovative social media strategies that drive brand awareness, customer engagement, and ultimately, sales conversions. This is a remote-first position, offering the flexibility to work from anywhere while contributing to a thriving digital presence. The ideal candidate will possess a deep understanding of social media trends, platform algorithms, and community management best practices to elevate our client's brand across all relevant social channels. Join a forward-thinking team that values innovation and impact in the heart of Cape Town's digital ecosystem.

Key Responsibilities

• Design, implement, and manage a comprehensive social media strategy that aligns with business objectives and marketing goals.
• Oversee the creation and curation of engaging, high-quality content across all social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn).
• Develop and manage social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Monitor social media channels for industry trends, competitor activities, and customer feedback, responding promptly and professionally.
• Build and nurture online communities, fostering positive engagement and brand loyalty.
• Analyze social media performance data, providing detailed reports with insights and recommendations for improvement.
• Collaborate with the broader marketing team to ensure social media efforts are integrated with overall marketing campaigns.
• Identify and engage with social media influencers and brand advocates.
• Manage social media crises effectively and develop crisis communication plans.
• Stay current with new social media technologies, tools, and best practices.

Requirements

• Minimum of 6 years of experience in social media marketing, with a significant portion in a senior or managerial role.
• Demonstrated success in developing and executing social media strategies that have driven measurable results.
• Expertise in various social media platforms, their algorithms, advertising capabilities, and analytics tools.
• Strong understanding of content creation, visual storytelling, and community management.
• Excellent analytical skills and the ability to interpret complex data sets.
• Outstanding written and verbal communication skills, with a strong command of tone and brand voice.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• A Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven ability to manage multiple projects simultaneously in a remote work environment.
• Creative mindset with a passion for digital innovation and staying ahead of trends.

Benefits

• Highly competitive salary package reflecting your expertise and contribution.
• Comprehensive benefits including medical aid and retirement fund contributions.
• Generous allowance for home office setup and ongoing professional development.
• Opportunity to work remotely, offering unparalleled flexibility and work-life balance.
• Be part of an innovative and dynamic team operating from Cape Town .
• Access to cutting-edge social media marketing tools and platforms.
• Ample opportunities for career growth and leadership development.
• Significant impact on a rapidly growing brand's digital footprint.