Senior E-commerce Social Media Strategist

Placements24; Centurion; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work environment (Centurion)

Health insurance

Professional development

Performance bonus

Job summary

Placements24 is seeking a Senior E-commerce Social Media Strategist based in Centurion to elevate our online brand and drive revenue growth. You will architect and oversee innovative social campaigns, build compelling platform-specific content, and lead a team to maximize impact across digital channels.

You will collaborate with Marketing, Sales, and Product teams, analyze performance data, and optimize ROAS.

Qualifications

• 5+ years in social media strategy for e-commerce.
• Deep knowledge of social media ads, analytics, and conversion tracking.
• Strong strategic, analytical, and data-to-insights skills.
• Experience leading teams or managing direct reports.
• Excellent communication and stakeholder influence.
• Bachelor's or Master's in Marketing, Digital Media, or related field.

Responsibilities

• Develop long-term social media strategies to boost e-commerce sales.
• Create platform-specific content to drive conversions.
• Oversee paid social campaigns, budgets, and ROAS optimization.
• Analyze social and e-commerce data to extract insights.
• Collaborate with marketing, sales, and product teams across touchpoints.

Skills

Social media strategy

E-commerce

Data analytics

Leadership

Communication

Education

Bachelor's or Master's in Marketing

Tools

Facebook Ads

Google Ads

Analytics tools

Job description

About the Role

Our client seeks a visionary Senior E-commerce Social Media Strategist to elevate their online brand presence and drive significant revenue growth from their Centurion base. This leadership role demands a strategic thinker with deep expertise in leveraging social media platforms to achieve ambitious e-commerce objectives. You will be responsible for architecting and overseeing innovative social media campaigns, fostering community engagement, and meticulously analyzing performance data to refine our digital footprint. This is a prime opportunity for an experienced professional to shape the future of our online sales and marketing efforts, working within a progressive company that values data-driven decision-making and creative digital execution.

Key Responsibilities

• Develop and implement cutting-edge, long-term social media strategies specifically designed to boost e-commerce sales and customer lifetime value.
• Lead the creation and curation of high-impact, platform-specific content that resonates with target audiences and drives conversions.
• Oversee paid social media advertising campaigns, setting budgets, defining targeting parameters, and continuously optimizing for maximum return on ad spend (ROAS).
• Analyze complex social media and e-commerce data sets to identify key trends, insights, and actionable recommendations for strategic adjustments.
• Manage relationships with social media influencers and brand advocates to amplify reach and credibility.
• Collaborate closely with marketing, sales, and product development teams to ensure cohesive brand messaging and campaign execution across all digital touchpoints.

Requirements

• Extensive experience (5+ years) in social media strategy, with a proven record of success in the e-commerce sector.
• Deep understanding of social media advertising platforms, analytics, and conversion tracking.
• Exceptional strategic thinking, analytical skills, and ability to translate data into actionable insights.
• Strong leadership and project management capabilities, with experience managing teams or direct reports.
• Excellent communication, presentation, and interpersonal skills, comfortable influencing stakeholders at all levels.
• Bachelor's or Master's degree in Marketing, Digital Media, Business, or a related discipline.

Benefits

• Highly competitive executive-level salary and comprehensive bonus structure.
• Hybrid work environment offering a blend of remote flexibility and office collaboration in Centurion .
• Generous health insurance coverage and retirement savings plan.
• Allowance for professional development, including courses and conferences.
• A culture that champions innovation, strategic thinking, and career advancement.