E-commerce Social Media & Content Lead

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Leadership development

Employee discounts

Job summary

Placements24 in Randburg is seeking an experienced E-commerce Social Media & Content Lead to guide digital communications, build a cohesive strategy, and drive brand awareness and revenue for the ecommerce business.

You will lead a small team, oversee content creation pipelines, and manage paid campaigns across Instagram, Facebook, TikTok and other platforms, in a hybrid setup blending in-office collaboration with remote flexibility.

Qualifications

• 5+ years in social media management for ecommerce.
• Experience leading small teams or projects.
• Proficient in content creation, scheduling, and analytics.
• Strategic thinker with strong copy and visuals.
• Knowledge of advertising best practices and performance marketing.

Responsibilities

• Develop, implement, and manage a comprehensive social media and content strategy aligned with ecommerce objectives and brand guidelines.
• Lead the creation of high-impact, engaging content across formats for platforms like Instagram, Facebook, TikTok and others.
• Oversee the social media content calendar, ensuring a consistent brand voice and timely publication of posts.
• Manage and optimize paid social media advertising campaigns to achieve target ROI and KPIs.
• Analyze performance data, identify trends, and provide strategic recommendations for improvement and innovation.
• Mentor and guide junior members of the social media and content team.

Skills

Social media management

Content strategy

Team leadership

Copywriting

Visual storytelling

Analytics platforms

Education

Bachelor's degree in Marketing/Communications

Tools

Social media management platforms

Video editing tools

Content creation tools

Paid media platforms

Job description

About the Role

Our client, a leading online retailer, is seeking an experienced and visionary E-commerce Social Media & Content Lead to guide their digital communication efforts in Randburg . This senior role is responsible for developing and executing a cohesive social media and content strategy that drives brand awareness, customer engagement, and revenue growth for their e-commerce business. You will lead a small team, manage content creation pipelines, and oversee the strategic direction across all relevant social platforms. This hybrid position offers a blend of in-office collaboration and remote flexibility, empowering you to shape our client's digital narrative.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media and content strategy aligned with e-commerce objectives and brand guidelines.
• Lead the creation of high-impact, engaging content across various formats (visuals, video, copy) for platforms like Instagram, Facebook, TikTok, and others.
• Oversee the social media content calendar, ensuring a consistent brand voice and timely publication of posts.
• Manage and optimize paid social media advertising campaigns to achieve target ROI and KPIs.
• Analyze performance data, identify trends, and provide strategic recommendations for continuous improvement and innovation.
• Mentor and guide junior members of the social media and content team, fostering a collaborative and high-performing environment.

Requirements

• Extensive experience (5+ years) in social media management and content strategy, with a strong focus on e-commerce.
• Demonstrated leadership experience, managing teams or projects effectively.
• Proficiency in content creation tools, social media management platforms, and analytics suites.
• Exceptional strategic thinking, copywriting, and visual storytelling skills.
• Deep understanding of social media algorithms, advertising best practices, and performance marketing.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent demonstrated expertise.

Benefits

• A highly competitive salary package commensurate with leadership experience.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for significant professional development and leadership growth.
• Exclusive employee discounts on the company's diverse product range.
• A dynamic, creative, and collaborative work culture within a leading e-commerce company.