Senior Social Media & E-commerce Manager

Placements24; Benoni; Hybrid; ZAR 1,477,000 - 1,969,000; Full time

Job summary

Placements24 is seeking a Senior Social Media & E-commerce Manager to lead a fully remote role for a respected online retailer. You will drive brand engagement, website traffic, and direct sales through social media and ecommerce channels, shaping customer journeys and measurable outcomes.

This is a remote-first leadership position emphasizing autonomy, collaboration, and high performance. Responsibilities include developing and executing a comprehensive social media strategy, managing channels

Qualifications

• 7+ years in social media marketing and ecommerce leadership.
• Proven track record driving growth through social media and ecommerce.
• Deep understanding of major social platforms and advertising.
• Experience with ecommerce platforms and analytics tools.
• Strong leadership and remote team management skills.
• Strategic thinker with results-driven mindset.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with ecommerce goals.
• Manage all social channels, content, scheduling, community management and paid ads.
• Oversee ecommerce platforms, product merchandising, promotions and UX optimization.
• Analyze performance data, website analytics and sales reports to drive ROI.
• Lead and mentor a remote team of social media and ecommerce specialists.
• Stay current with trends and best practices in digital marketing.
• Collaborate with marketing, sales, product, and customer service teams.
• Manage relationships with agencies, influencers and partners.
• Develop and manage budgets for social media and ecommerce initiatives.
• Report KPIs to senior leadership with actionable growth recommendations.

Skills

Social media marketing

E-commerce management

Leadership

Analytics

Remote team management

Education

Bachelor's degree in Marketing/Communications/Business

Master's degree (preferred)

Tools

Shopify

Magento

WooCommerce

Sprout Social

Hootsuite

Google Analytics

Job description

About the Role

Our client, a highly respected online retailer, is seeking an experienced Senior Social Media & E-commerce Manager to lead their digital strategy and execution. This is a fully remote, senior-level position responsible for developing and implementing innovative campaigns that drive brand engagement, website traffic, and direct sales through social media and e-commerce channels. The ideal candidate will possess a deep understanding of the digital landscape, with a proven track record of success in managing social media platforms, optimizing e-commerce performance, and leading remote teams. You will be responsible for shaping the online narrative, enhancing customer journeys, and delivering measurable business results. As a remote-first role, you will thrive in an environment that values autonomy, collaboration, and high performance. This is an exceptional opportunity for a strategic leader to make a significant impact on our client's digital presence from anywhere. Your expertise will be pivotal in driving the growth and success of our client's online business.

Key Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with e-commerce goals, focusing on brand building, customer engagement, and driving sales.
• Manage all aspects of social media channels, including content creation, scheduling, community management, and paid advertising campaigns.
• Oversee the e-commerce platform, including website content management, product merchandising, promotions, and user experience optimization.
• Analyze social media and e-commerce performance data, website analytics, and sales reports to identify trends, measure ROI, and provide actionable insights.
• Lead and mentor a remote team of social media and e-commerce specialists, fostering a collaborative and high-performing work environment.
• Stay current with emerging social media trends, e-commerce technologies, and digital marketing best practices.
• Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure cohesive digital strategies.
• Manage relationships with external agencies, influencers, and technology partners.
• Develop and manage budgets for social media and e-commerce initiatives.
• Report on key performance indicators (KPIs) to senior leadership, providing strategic recommendations for growth and improvement.

Requirements

• Minimum of 7 years of progressive experience in social media marketing and e-commerce management, with a significant portion in a senior or leadership role.
• Proven track record of developing and executing successful social media and e-commerce strategies that have driven significant growth.
• Deep understanding of social media platforms (Facebook, Instagram, TikTok, Pinterest, Twitter, LinkedIn), their algorithms, and advertising capabilities.
• Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and related analytics tools.
• Proficiency in using social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent leadership, communication, and interpersonal skills, with experience managing remote teams.
• Strategic thinker with a results-oriented mindset.
• Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
• Ability to thrive in a fully remote, fast-paced environment.

Benefits

This fully remote position offers a competitive salary and comprehensive benefits package. You will be part of a forward-thinking company that values innovation and employee empowerment. Enjoy the flexibility and autonomy of working from anywhere, with opportunities for continuous professional development and growth. Our client provides a supportive and collaborative virtual culture, access to cutting-edge digital marketing tools, and the chance to lead impactful e-commerce and social media initiatives. This role offers a significant opportunity to shape the future of online retail for our client, with the convenience of a remote work setup.