Senior E-commerce Social Media Manager

Placements24; Pietermaritzburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote-first culture

Professional development opportunities

Flexible work schedule

Cutting-edge marketing tools

Job summary

Placements24 is seeking a Senior E-commerce Social Media Manager to lead our client's online presence. This fully remote role focuses on brand awareness, engagement, and sales through strategic social campaigns across Instagram, Facebook, TikTok, Pinterest, and X/Twitter.

You will develop content, manage paid campaigns, analyze performance, collaborate with marketing and e-commerce teams, and stay ahead of trends in a fast-growing online retailer environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 5 years of experience in social media management with e-commerce focus.
• Proven track record in developing and executing social media strategies that drive engagement and sales.
• In-depth knowledge of major social platforms, their algorithms, and advertising best practices.
• Proficiency with social media management tools and analytics platforms.
• Excellent written and verbal communication with strong attention to detail.
• Strong analytical skills to interpret data and inform strategy.
• Experience with paid social media campaigns (Facebook Ads Manager, etc.).
• Ability to work independently and manage multiple projects remotely.
• Creative mindset with ability to generate innovative content ideas.

Responsibilities

• Develop and implement social media strategies to enhance brand visibility and drive e-commerce sales.
• Create, curate, and manage engaging content including copy, visuals, and video for target audiences.
• Manage day-to-day social media operations: scheduling posts, monitoring conversations, responding to comments/messages.
• Analyze performance data, identify trends, and generate reports with actionable insights to optimize campaigns.
• Collaborate with e-commerce and marketing teams to align social media with launches and campaigns.
• Plan and execute paid social advertising campaigns with budget management and performance tracking.
• Stay ahead of trends and best practices; recommend new strategies.
• Build relationships with influencers and brand advocates to expand reach and credibility.
• Address customer feedback and manage online reputation proactively.

Skills

Social media strategy

Content creation

Analytics

Team collaboration

Education

Bachelor's degree in Marketing or related

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client, a rapidly growing online retailer, is seeking a highly motivated and results-oriented Senior E-commerce Social Media Manager to join their dynamic team. This is a pivotal role within our client's digital marketing department, focusing on driving brand awareness, customer engagement, and ultimately, sales through strategic social media campaigns. As a fully remote position, you will have the opportunity to contribute from anywhere, leveraging your expertise to shape our client's online presence. You will be instrumental in developing and executing innovative strategies across various social media platforms, ensuring alignment with overall marketing objectives and brand voice. This role demands a deep understanding of e-commerce trends, consumer behavior, and the ever-evolving social media landscape. We are looking for a strategic thinker with a passion for storytelling and a proven track record of success in managing online communities and driving measurable results. The ideal candidate will be a proactive communicator, capable of collaborating effectively with cross-functional teams in a remote setting.

Key Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand visibility and drive e-commerce sales across platforms like Instagram, Facebook, TikTok, Pinterest, and Twitter.
• Create, curate, and manage engaging content, including compelling copy, high-quality visuals, and video, tailored to specific platforms and target audiences.
• Manage the day-to-day operations of social media channels, including scheduling posts, monitoring conversations, and responding to comments and messages in a timely and professional manner.
• Analyze social media performance data, identify key trends, and generate detailed reports with actionable insights to optimize campaigns and improve ROI.
• Collaborate with the e-commerce and marketing teams to align social media efforts with product launches, promotional campaigns, and overall business goals.
• Plan and execute paid social media advertising campaigns, including budget management, audience targeting, ad creative development, and performance tracking.
• Stay abreast of the latest social media trends, tools, and best practices, and proactively recommend new strategies and approaches.
• Build and nurture relationships with influencers and brand advocates to expand reach and credibility.
• Manage online reputation and address customer feedback or complaints promptly and effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media management, with a strong focus on e-commerce and digital marketing.
• Proven experience in developing and executing successful social media strategies that drive engagement and sales.
• In-depth knowledge of major social media platforms, their respective algorithms, and best practices for content creation and advertising.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-native insights).
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Strong analytical skills and the ability to interpret data to inform strategy.
• Experience with paid social media advertising campaigns (Facebook Ads Manager, etc.).
• Ability to work independently and manage multiple projects simultaneously in a remote work environment.
• Creative mindset with the ability to generate innovative content ideas.

Benefits

• Our client offers a competitive salary package and the opportunity to work in a fully remote, flexible environment.
• You will be part of a forward-thinking company that values creativity and innovation.
• We provide professional development opportunities to help you grow your career.
• Experience the advantage of a truly remote-first culture with a supportive team and a commitment to work-life balance.
• Access to cutting-edge marketing tools and resources will empower you to excel in your role.
• Contribute to the growth of a thriving e-commerce business and make a tangible impact on our client's success.