Senior Social Media & E-commerce Brand Manager

Placements24; Sandton; Ibrido; ZAR 1.200.000 - 2.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work flexibility

Executive-level benefits

Professional development and growth

Descrizione del lavoro

Placements24, a leading luxury e-commerce brand, seeks a Senior Social Media & E-commerce Brand Manager to lead brand strategy across social and online retail initiatives. The role offers remote work and a chance to shape premium brand perception while driving engagement and sales.

The ideal candidate has 6+ years in luxury brand marketing, proven success in high-impact campaigns, and strong leadership abilities.

Competenze

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 6+ years in brand management, social media marketing, or digital marketing with luxury e-commerce focus.
• Proven track record in developing and executing impactful social media and brand strategies.
• Expertise in social media management tools, analytics platforms, and advertising interfaces.
• Strong understanding of e-commerce operations, customer journey mapping, and conversion optimization.

Mansioni

• Develop and implement a comprehensive social media strategy aligned with brand vision and e-commerce objectives.
• Oversee creation of high-quality, on-brand content across social channels with a consistent narrative.
• Manage and optimize paid social campaigns to drive reach, engagement, traffic, and conversions.
• Analyze performance data, identify trends, and provide actionable insights to optimize campaigns.
• Collaborate with marketing, creative, product, and sales teams for cohesive messaging and campaigns.
• Build and nurture a strong online community and engage with customers.
• Develop and manage influencer marketing strategies with key opinion leaders.
• Monitor market trends, competitor activity and customer feedback to identify opportunities and threats.
• Manage the social media budget and report performance metrics timely.
• Stay current with emerging platforms and best practices.

Conoscenze

Luxury branding

Social media marketing

Brand strategy

Data-driven decision making

Team leadership

Formazione

Bachelor's degree in Marketing/Communications/Business

MBA or Master's degree (plus)

Strumenti

Social media management tools

Analytics platforms

Advertising platforms (Meta, Google)

Descrizione del lavoro

About the Role

Our client, a leading luxury e-commerce brand, is seeking a strategic and experienced Senior Social Media & E-commerce Brand Manager to join their team. This role offers a remote work arrangement, allowing you to shape brand perception and drive engagement from anywhere. You will be responsible for developing and executing a holistic brand strategy across social media platforms and integrated e-commerce initiatives. The ideal candidate possesses a strong understanding of luxury branding, a proven track record in managing high-impact social media campaigns, and a deep knowledge of the e-commerce customer journey. You will play a critical role in enhancing brand visibility, fostering customer loyalty, and driving sales growth. This is an exceptional opportunity for a seasoned marketing professional to lead brand efforts for a prestigious online retailer, contributing to its continued success and market leadership. You will be expected to inspire and guide junior team members.

Key Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the overall brand vision and e-commerce objectives.
• Oversee the creation of high-quality, on-brand content across all social media channels, ensuring a consistent and compelling brand narrative.
• Manage and optimize paid social media campaigns to achieve key performance indicators such as reach, engagement, website traffic, and conversions.
• Analyze social media performance data, identify trends, and provide actionable insights to inform strategy and optimize campaign effectiveness.
• Collaborate with cross-functional teams, including marketing, creative, product, and sales, to ensure cohesive brand messaging and integrated campaign execution.
• Build and nurture a strong online community, fostering brand advocacy and engaging with customers in a meaningful way.
• Develop and manage influencer marketing strategies, identifying and collaborating with key opinion leaders and brand ambassadors.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities and potential threats to the brand.
• Manage the social media budget effectively and ensure timely reporting of performance metrics.
• Stay current with emerging social media platforms, technologies, and e-commerce best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or Master's degree is a plus.
• Minimum of 6 years of experience in brand management, social media marketing, or digital marketing, with a strong focus on luxury e-commerce.
• Demonstrated success in developing and executing impactful social media and brand strategies that have driven significant business results.
• Expertise in social media management tools, analytics platforms, and advertising interfaces.
• Strong understanding of e-commerce operations, customer journey mapping, and conversion optimization.
• Excellent written and verbal communication skills, with exceptional storytelling and presentation abilities.
• Proven leadership and team management skills.
• Ability to work effectively in a remote environment, demonstrating strong autonomy and self-management.
• Creative thinker with a data-driven approach to strategy and decision-making.
• Proficiency in digital marketing analytics and reporting.

Benefits

• Remote work flexibility.
• Competitive salary and executive-level benefits.
• Opportunity to lead brand strategy for a prestigious luxury e-commerce company.
• Professional development and advancement opportunities.
• Collaborative and high-performing virtual team environment.
• Direct impact on brand growth and market positioning.