Remote E-commerce Social Media & Brand Strategist

Placements24; Randburg; Hybrid; ZAR 700.000 - 950.000; Vollzeit

Zusammenfassung

Placements24 is seeking a visionary Remote E-commerce Social Media & Brand Strategist to elevate our brand identity across all social channels. You will craft and execute a cohesive strategy, build a compelling brand story, and drive engagement while working autonomously in a fully remote environment.

The role requires at least 6 years in social media marketing and brand strategy with a strong emphasis on e-commerce, excellent copywriting, analytics, and collaboration with marketing teams.

Qualifikationen

• 6+ years in social media marketing, brand strategy, or digital marketing with e-commerce focus.
• Proven track record of brand-building social media strategies with measurable results.
• Strong copywriting, storytelling, and analytics skills; remote work capability.

Aufgaben

• Develop and implement long-term social media strategy to enhance brand equity.
• Define brand voice, tone, and visual identity across platforms.
• Create and curate high-quality content telling the brand story.
• Plan and manage social campaigns from concept to execution.
• Monitor trends, conversations, and competitor activity for opportunities/risks.
• Grow an active online community and encourage dialogue.
• Analyze performance metrics and report insights to guide decisions.
• Collaborate with marketing, product, and creative teams on campaigns.
• Identify influencers and brand advocates to amplify reach.
• Stay ahead of emerging platforms and best practices.

Kenntnisse

Brand storytelling

Content strategy

Community management

Copywriting

Analytical skills

Remote work

Ausbildung

Bachelor's or Master's in Marketing/Communications/Brand Management

Tools

Sprout Social

Google Analytics

Jobbeschreibung

About the Role

Our client, a prominent player in the e-commerce sector, is seeking a visionary and experienced Remote E-commerce Social Media & Brand Strategist. This fully remote role is designed for a strategic thinker who can elevate our brand's presence and narrative across all social media channels. You will be responsible for developing and executing a cohesive social media strategy that aligns with our overall brand identity, marketing objectives, and business goals. The ideal candidate possesses a deep understanding of brand building, content strategy, community engagement, and the nuances of the e-commerce landscape. We are looking for someone who can craft compelling brand stories, foster meaningful connections with our audience, and drive brand loyalty through innovative social media initiatives. This is an exceptional opportunity to shape the brand's digital voice and make a significant impact from anywhere.

Key Responsibilities

• Develop and implement a comprehensive, long-term social media strategy that enhances brand equity and drives customer engagement within the e-commerce space.
• Define and maintain a consistent brand voice, tone, and visual identity across all social media platforms.
• Create and curate high-quality, engaging content that tells our brand story, highlights product value, and resonates with our target audience.
• Plan and manage social media campaigns from concept to execution, ensuring alignment with marketing objectives and product launches.
• Monitor social media trends, cultural conversations, and competitor activities to identify strategic opportunities and potential risks.
• Foster and grow an active and engaged online community, responding to interactions and encouraging dialogue.
• Analyze social media performance metrics, track brand sentiment, and report on key insights to inform strategic decisions.
• Collaborate with marketing, product, and creative teams to ensure integrated brand messaging and cohesive campaign execution.
• Identify and build relationships with key influencers and brand advocates to amplify brand reach and credibility.
• Stay ahead of emerging social media platforms, tools, and best practices relevant to brand strategy and e-commerce.

Requirements

• Minimum of 6 years of experience in social media marketing, brand strategy, or digital marketing, with a significant focus on e-commerce.
• Proven track record of developing and executing successful brand-building social media strategies that have driven measurable results.
• Deep understanding of brand storytelling, content strategy, and community management principles.
• Expertise in major social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest) and their strategic application.
• Excellent written and verbal communication skills, with exceptional copywriting and editing abilities.
• Strong analytical skills with the ability to interpret social data and brand sentiment.
• Experience with social media management and analytics tools (e.g., Spr Importantly, Sprout Social, Google Analytics).
• Creative thinking and a passion for developing innovative brand experiences.
• Ability to work autonomously and collaboratively in a remote team environment.
• Bachelor's or Master's degree in Marketing, Communications, Brand Management, or a related field.

Benefits

• Fully remote position offering exceptional flexibility and autonomy.
• Competitive salary package and comprehensive benefits.
• Opportunity to shape the brand identity and social media presence of a leading e-commerce company.
• Access to advanced marketing tools and professional development resources.
• Be part of an innovative, forward-thinking, and collaborative remote culture.
• Significant potential for career growth and leadership impact.
• Contribute to defining the future of our brand online.