Remote E-commerce Social Media Brand Manager

Placements24; Sandton; Hybrid; ZAR 240,000 - 480,000; Full time

Job summary

Placements24 is seeking an experienced remote E-commerce Social Media Brand Manager to lead a brand's presence across all social channels and e-commerce platforms. You will develop integrated campaigns, manage content calendars, engage online communities, and optimize brand storytelling to boost online sales.

This role requires strategic thinking, strong communication, and the ability to coordinate with marketing, sales and product teams while working fully remotely.

Qualifications

• Proven experience in social media management with ecommerce focus.
• Strong copywriting and basic visual design skills.
• Experience creating and executing paid social media campaigns.

Responsibilities

• Develop and implement a cohesive social media strategy aligned with ecommerce and brand objectives.
• Create, curate, and manage content across all relevant platforms (IG, FB, TikTok, Pinterest, X, LinkedIn).
• Manage the social media content calendar for timely posting.
• Monitor trends, competitors, and audience feedback to inform strategy.
• Engage with online communities, respond to comments, foster brand loyalty.
• Collaborate with marketing, sales, and product teams for aligned campaigns.
• Analyze performance metrics and ecommerce data to provide insights.
• Manage paid social campaigns to improve reach, traffic, and conversions.
• Stay updated on social media and ecommerce best practices.

Skills

Social Media Marketing

Brand Management

Content Creation

Paid Campaigns

Analytics Tools

Remote Communication

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

About the Role

Our client is seeking an experienced and strategic Remote E-commerce Social Media Brand Manager to lead their brand's presence across all social media channels and e-commerce platforms. This is a fully remote position, perfect for a creative thinker with a strong understanding of brand building, social media trends, and e-commerce strategies. You will be responsible for developing and executing integrated marketing campaigns, managing social media content calendars, fostering online communities, and driving brand engagement to ultimately boost online sales. The ideal candidate is a proactive communicator, adept at managing multiple projects remotely, and possesses a deep passion for creating compelling brand narratives that resonate with online audiences. You will be the guardian of our client's brand voice and identity in the digital space.

Key Responsibilities

• Develop and implement a cohesive social media strategy aligned with overall e-commerce and brand objectives.
• Create, curate, and manage engaging content across all relevant social media platforms (Instagram, Facebook, TikTok, Pinterest, Twitter, LinkedIn).
• Manage the social media content calendar, ensuring timely and consistent posting.
• Monitor social media trends, competitor activities, and audience feedback to inform strategy and content.
• Engage with the online community, responding to comments and messages, and fostering brand loyalty.
• Collaborate with internal teams (marketing, sales, product) to ensure brand consistency and integrated campaign execution.
• Analyze social media performance metrics and e-commerce sales data, providing actionable insights and reports to optimize strategies.
• Manage paid social media campaigns to enhance reach and drive traffic and conversions.
• Stay updated on the latest social media and e-commerce best practices, emerging platforms, and technologies.

Requirements

• Proven experience as a Social Media Manager, Brand Manager, or similar role with a focus on e-commerce.
• Excellent understanding of social media platforms, their algorithms, and best practices for brand building.
• Strong content creation skills, including copywriting, basic visual design, and video concept development.
• Experience in developing and executing paid social media campaigns.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Exceptional written and verbal communication skills, with a talent for crafting compelling brand messaging.
• Strong organizational and project management skills, with the ability to manage tasks remotely.
• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Must have a reliable internet connection and be comfortable working in a fully remote capacity.

Benefits

• A competitive annual salary of R .
• Fully remote work environment, offering unparalleled flexibility.
• Significant opportunity to shape and lead a brand's digital presence.
• Collaborative and supportive remote team culture.
• Professional development opportunities in brand management and digital marketing.
• Direct impact on brand perception and e-commerce success.