Remote E-commerce Social Media Lead

Placements24; Klerksdorp; Hybrid; ZAR 1,990,000 - 2,985,000; Full time

Benefits offered by this job

Remote work

Bonus program

Health insurance

Development budget

Global team culture

Job summary

Placements24 is seeking a Remote E-commerce Social Media Lead to spearhead our global social media strategy and execution. This fully remote role offers the chance to shape our brand voice from anywhere and drive engagement and conversions for our rapidly growing ecommerce operations.

Lead a distributed team, develop campaigns, and optimize paid and organic efforts while collaborating with marketing, product, and creative teams.

Qualifications

• 5+ years of experience in social media marketing with ecommerce focus.
• Proven track record leading large-scale social campaigns.
• Strong analytics, reporting, and paid social expertise.
• Excellent leadership and remote team management skills.
• Strategic thinker with clear communication and collaboration.

Responsibilities

• Develop and oversee a global social media strategy aligned with ecommerce goals.
• Lead and mentor a team of social media specialists to meet targets.
• Manage paid and organic social campaigns for engagement, reach, traffic and conversions.
• Analyze performance data to derive actionable insights for strategy.
• Collaborate with marketing, product, and creative teams for cohesive campaigns.
• Monitor trends and platforms to sustain competitive edge for online retail.

Skills

Social media marketing

E-commerce

Team leadership

Analytics & optimization

Paid social advertising

Education

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Tools

Facebook Ads Manager

Google Analytics

Social listening tools

Job description

About the Role

Our client is seeking an experienced and visionary Remote E-commerce Social Media Lead to spearhead their social media strategy and execution on a global scale. This is a fully remote position, offering the opportunity to shape and amplify our brand's digital voice from anywhere. You will lead a team, develop cutting-edge campaigns, and drive engagement and conversion for our rapidly growing e-commerce business. The ideal candidate is a strategic thinker, a creative powerhouse, and an analytical expert with a deep understanding of the evolving social media landscape and its impact on online retail. You will foster a culture of innovation, collaboration, and continuous improvement within a distributed team, ensuring impactful results and a consistent brand presence across all digital platforms.

Key Responsibilities

• Develop and oversee the execution of a global social media strategy that aligns with overall e-commerce objectives and brand positioning.
• Lead, mentor, and inspire a team of social media specialists to achieve performance targets and foster creative excellence.
• Manage comprehensive paid and organic social media campaigns, optimizing for engagement, reach, traffic, and conversions.
• Analyze performance data using advanced analytics tools to derive actionable insights and inform strategic decisions.
• Collaborate with cross-functional teams, including marketing, product, and creative, to ensure cohesive brand messaging and integrated campaigns.
• Stay ahead of social media trends, algorithm changes, and emerging platforms, identifying and implementing innovative strategies to maintain a competitive edge for our online retail operations.

Requirements

• Extensive experience (5+ years) in social media marketing, with a significant focus on e-commerce and leadership roles.
• Proven track record of developing and executing successful, large-scale social media strategies and campaigns.
• Expertise in social media analytics, reporting tools, and paid social advertising platforms.
• Strong leadership and team management skills, with experience managing remote teams.
• Exceptional strategic thinking, problem-solving, and communication abilities.
• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive annual salary and bonus structure.
• Fully remote work arrangement, offering unparalleled flexibility and autonomy.
• Premium health, dental, and vision insurance.
• Generous professional development budget and opportunities for advanced training.
• A dynamic, forward-thinking, and supportive global team culture focused on achieving ambitious e-commerce goals.