Lead E-commerce Social Media Strategist

Placements24; South Africa; Remote; ZAR 900,000 - 1,600,000; Full time

Benefits offered by this job

Fully remote work arrangement

Executive-level compensation with RSU/

Job summary

Placements24 seeks a Lead E-commerce Social Media Strategist to drive a remote-first social media program for a fast-growing e-commerce client. You will craft data-driven strategies, guide a cross-functional team, and optimize campaigns across all major platforms to maximize revenue and brand equity.

The role requires 7+ years in e-commerce social media, MBA/Marketing degree, and strong leadership. Remote work offers flexibility, autonomy, and executive-level compensation.

Qualifications

• 7+ years in social media strategy and management within e-commerce.
• Proven track record of driving growth and ROI.
• Deep knowledge of analytics, platforms, and ad tech.
• Strong leadership, communication, and cross-functional collaboration.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Lead innovative campaigns to boost brand awareness, customer acquisition, and sales.
• Oversee content strategy and ensure high-quality, on-brand posts across platforms.
• Manage paid social budgets to maximize ROI and performance targets.
• Analyze data, translate insights into strategic actions, and report to senior leadership.
• Guide and mentor the social media team and stakeholders, fostering data-driven culture.
• Stay ahead of trends and platform changes to optimize the e-commerce presence.
• Collaborate with executive, product, marketing, and sales teams for integrated campaigns.
• Manage relationships with agencies and technology providers in social media.

Skills

Social media strategy

Leadership

Data-driven decision making

Analytics

Advertising platforms

Content strategy

E-commerce marketing

Education

MBA in Marketing

Bachelor's degree in Marketing/Business

Tools

Social media analytics tools

Ad platforms (Facebook/Instagram, TikTok, Google)

Content management systems

Job description

About the Role

Our client, a leading innovator in the e-commerce sector, is seeking an experienced and visionary Lead E-commerce Social Media Strategist to drive their social media presence on a fully remote basis. This senior role is responsible for crafting and executing high-impact social media strategies that align with our client's ambitious business goals, enhance brand equity, and generate substantial revenue growth. The ideal candidate possesses extensive experience in e-commerce social media, a proven ability to develop data-driven strategies, and strong leadership qualities. You will oversee all strategic initiatives, manage campaign performance, and guide the overall direction of our client's social media footprint across all relevant platforms. This is an exceptional opportunity for a seasoned professional to make a significant impact and lead from the forefront of digital marketing, working remotely from anywhere. We are looking for a strategic mastermind who can inspire innovation, foster cross-functional collaboration, and deliver exceptional results in a fast-paced, digital-first environment. This is a remote-first position, offering maximum flexibility and autonomy.

Key Responsibilities

• Develop, implement, and refine the overarching social media strategy for the e-commerce business, ensuring alignment with marketing and business objectives.
• Lead the conceptualization and execution of innovative social media campaigns designed to drive brand awareness, customer acquisition, and sales.
• Oversee the content strategy, ensuring the creation of high-quality, engaging, and on-brand content across all social channels.
• Manage and optimize paid social media advertising budgets, focusing on achieving maximum ROI and meeting performance targets.
• Analyze complex social media data and performance metrics, translating insights into actionable strategic recommendations for continuous improvement.
• Provide leadership and guidance to the social media team (or relevant stakeholders), fostering a culture of creativity, data-driven decision-making, and continuous learning.
• Stay abreast of the latest industry trends, emerging platforms, algorithm changes, and best practices in social media and e-commerce marketing.
• Collaborate closely with executive leadership, marketing, product, and sales teams to ensure integrated and cohesive digital marketing efforts.
• Manage relationships with key partners, agencies, and technology providers in the social media space.
• Report on social media performance and strategic initiatives to senior management, highlighting impact and future opportunities.

Requirements

• Master's degree or MBA in Marketing, Business, or a related field; a Bachelor's degree with extensive relevant experience will also be considered.
• 7+ years of progressive experience in social media strategy and management, with a significant specialization in the e-commerce industry.
• Demonstrated success in developing and implementing social media strategies that have driven significant business growth and ROI.
• Expert-level knowledge of social media platforms, analytics, advertising technologies, and content management systems.
• Proven experience in leading teams and managing complex digital marketing campaigns.
• Outstanding analytical and strategic thinking skills, with a strong ability to interpret data and make informed decisions.
• Outstanding communication, presentation, and interpersonal skills.
• Strong leadership capabilities with the ability to influence and motivate others.
• Experience with e-commerce platforms and a deep understanding of the online customer journey.
• Proven ability to excel in a remote work environment, demonstrating exceptional self-management and organizational skills.

Benefits

• Fully remote work arrangement with significant autonomy.
• Lead strategy for a high-growth e-commerce company.
• Executive-level compensation package including bonuses and stock options.
• Comprehensive benefits including health, dental, and vision insurance.
• Significant opportunities for professional development and thought leadership.
• Be part of a forward-thinking and innovative digital marketing team.