Social Media & Community Engagement Lead

Placements24; Paarl; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement plan contributions

Remote-first culture

Professional development stipend

Virtual team-building activities

Job summary

Placements24 is seeking a passionate Social Media & Community Engagement Lead for a fully remote role. You will develop and execute social media strategies, build an active online community, and enhance brand engagement across major platforms.

The ideal candidate has 4–6 years in social media, strong content creation skills, and proficiency in analytics. You will work with marketing, customer service, and product teams to ensure a cohesive brand voice.

Qualifications

• 4–6 years of proven social media management experience
• Remote-capable with strong self-management and collaboration skills
• Experience developing and executing social media strategies that drove growth

Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement
• Create, curate and manage engaging content for Instagram, Facebook, LinkedIn, TikTok and more
• Manage content calendar for consistent posting and timely campaigns
• Monitor mentions, trends, and conversations across channels
• Engage with online community, respond to comments and inquiries professionally
• Drive community-building campaigns to foster loyalty and advocacy
• Analyze performance metrics and report actionable insights
• Collaborate with marketing, sales and customer support for integrated campaigns
• Stay updated on platform updates and best practices
• Manage paid social campaigns to maximize reach and impact

Skills

Social media strategy

Content creation

Community management

Analytics & reporting

Education

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client is seeking a passionate and experienced Social Media & Community Engagement Lead to spearhead their online presence. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing innovative social media strategies, fostering a vibrant online community, and enhancing brand engagement across all relevant digital platforms. The ideal candidate will possess a deep understanding of social media trends, content creation, community management best practices, and the ability to analyze performance metrics to drive continuous improvement. This role is critical for building and maintaining strong relationships with our audience, increasing brand loyalty, and driving meaningful interactions. As a remote-first role, exceptional self-management, communication, and collaboration skills are essential. You will work closely with marketing, customer service, and product teams to ensure a cohesive brand voice and strategy. We are committed to creating an inclusive and supportive remote work environment.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals to increase brand awareness, engagement, and lead generation.
• Create, curate, and manage high-quality, engaging content (text, images, video) for various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Manage the social media content calendar, ensuring a consistent and optimized posting schedule.
• Actively monitor social media channels for brand mentions, industry trends, and relevant conversations.
• Engage with the online community by responding to comments, messages, and inquiries promptly and professionally, fostering a positive and supportive environment.
• Develop and implement community-building initiatives and campaigns to foster loyalty and advocacy.
• Analyze social media performance using analytics tools, track key metrics (e.g., reach, engagement, sentiment), and provide regular reports with actionable insights.
• Collaborate with cross-functional teams (marketing, sales, customer support) to ensure brand consistency and integrated campaign execution.
• Stay up-to-date with the latest social media best practices, platform updates, and emerging trends.
• Manage social media advertising budgets and campaigns to maximize reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4-6 years of proven experience in social media management, community engagement, or a similar role, with a significant portion in a remote capacity.
• Demonstrated success in developing and executing social media strategies that have driven significant audience growth and engagement.
• Excellent content creation skills, including copywriting, basic graphic design, and familiarity with video editing tools.
• In-depth knowledge of major social media platforms, their algorithms, and analytics capabilities.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Strong understanding of community management principles and customer interaction strategies.
• Exceptional written and verbal communication skills, with a proactive and responsive approach.
• Proven ability to work independently, manage time effectively, and collaborate remotely with diverse teams.
• Experience managing paid social media campaigns is a plus.

Benefits

• Our client offers a competitive salary and a robust benefits package, including comprehensive health coverage, retirement plan contributions, and performance incentives. As a fully remote position, you will enjoy the flexibility to work from any location.
• We provide a professional development stipend for online courses and certifications, access to digital collaboration tools, and regular virtual team-building activities.
• Our client is committed to fostering a thriving remote-first culture, ensuring strong communication, support, and opportunities for growth for all team members, regardless of their location near **Paarl, Western Cape** or further afield.