Senior Social Media Advertising Specialist (Remote)

Placements24; Gauteng; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Bonus opportunities

Medical aid

Retirement planning

Professional development

Job summary

Placements24 is seeking a Senior Social Media Advertising Specialist to lead paid social campaigns across major platforms in a fully remote role. The position emphasizes data-driven decision making, audience targeting and creative optimization to maximize ROAS.

The candidate should bring 5+ years of hands-on paid social experience, strong analytics, and proficiency in major ad platforms. A remote, globally-distributed team environment is offered with competitive compensation.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum 5 years hands-on paid social experience with substantial budgets.

Responsibilities

• Develop, implement and manage paid social campaigns across Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Define target audiences, objectives and budgets to hit KPIs.
• Monitor performance and optimize to improve ROAS and CPA.

Skills

Paid social advertising

Audience targeting

Campaign optimization

Data analysis

A/B testing

Communication

Bidding strategies

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

Twitter Ads

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and strategically-minded Senior Social Media Advertising Specialist to join their team in a fully remote capacity. This role is crucial for managing and optimizing paid social media campaigns across major platforms to drive customer acquisition, engagement, and conversions. The ideal candidate will have a deep understanding of the advertising ecosystem, including audience targeting, bidding strategies, ad creative development, and performance analysis. You will be responsible for developing and executing sophisticated paid social strategies that deliver measurable results and maximize return on ad spend (ROAS). This remote position requires an individual who is data-driven, creative, and possesses excellent communication skills to collaborate effectively with internal teams. We are looking for a seasoned professional who can independently manage complex campaigns and contribute to the overall digital marketing success of our client.

Key Responsibilities

• Develop, implement, and manage paid social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Define target audiences, set campaign objectives, and allocate budgets effectively to achieve key performance indicators (KPIs).
• Continuously monitor campaign performance, analyze data, and identify opportunities for optimization to improve ROAS and CPA.
• Conduct A/B testing on ad copy, creative, targeting, and landing pages to maximize campaign effectiveness.
• Stay abreast of the latest trends, best practices, and platform updates in social media advertising.
• Collaborate with the content and design teams to create compelling ad creatives and landing page experiences.
• Generate regular performance reports, providing insights and strategic recommendations to stakeholders.
• Manage campaign setup, trafficking, and reporting within ad management platforms.
• Contribute to the development of overarching social media strategies, ensuring paid efforts are integrated with organic initiatives.

Requirements

• Minimum of 5 years of hands-on experience in paid social media advertising, managing significant budgets.
• Proven track record of successfully executing and optimizing paid social campaigns that drive measurable results.
• In-depth knowledge of Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and other relevant platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience with various ad formats, bidding strategies, and targeting capabilities.
• Proficiency in Google Analytics and other web analytics tools for tracking campaign effectiveness.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.
• Ability to work independently and effectively in a fully remote environment.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Benefits

• This fully remote role offers the significant advantage of working from anywhere.
• Our client provides a competitive salary, bonus opportunities, and a comprehensive benefits package including medical aid and retirement planning.
• Access to cutting-edge advertising tools and platforms is provided.
• You will have opportunities for continuous professional development through online courses and industry conferences.
• This position fosters a collaborative and dynamic remote work culture, with regular team sync-ups and virtual social events.
• Enjoy the flexibility of managing your own schedule while making a substantial impact on our client's advertising success.