Digital Campaign Specialist

Placements24; Paarl; Hybrid; ZAR 248,000 - 441,000; Full time

Benefits offered by this job

Fully remote

Competitive contractor rate

Flexible working hours

Access to advanced campaign management

Job summary

Placements24 is seeking a Digital Campaign Specialist to plan, execute, and optimize paid campaigns across Google Ads, Facebook, and LinkedIn from a remote setup. You will manage budgets, perform data-driven optimization, and collaborate with creative teams to maximize conversions.

The role requires expertise in analytics, SEO, and CRO, with the ability to deliver measurable ROI while working independently in a remote-first environment.

Qualifications

• Proven experience planning, executing and optimizing paid campaigns across multiple platforms.
• Strong understanding of SEO principles and analytics to drive ROI.
• Experience with A/B testing and CRO to improve conversions.

Responsibilities

• Plan, implement and manage paid digital campaigns across Google, Facebook, LinkedIn and display networks.
• Define audience targets, budgets, bidding strategies and creative concepts.
• Monitor performance metrics daily and optimize for CTR, CPC, CPA and ROI.
• Generate regular reports with actionable insights for stakeholders.
• Collaborate with content/design teams for effective ad creatives and landing pages.
• Maintain spend within budget and explore new campaign opportunities.

Skills

Google Ads

Facebook Ads Manager

LinkedIn Ads

SEO

Analytics

A/B testing

Budget management

Remote work

Tools

Google Analytics

Job description

About the Role

Our client is seeking a highly skilled and results-driven Digital Campaign Specialist to join their dynamic marketing team. This is a fully remote role, offering the flexibility to work from anywhere. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels to achieve specific business objectives, such as lead generation, brand awareness, or sales conversions. The ideal candidate possesses a deep understanding of paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads), SEO, email marketing, and analytics. You should be adept at managing budgets, analyzing campaign performance, and making data-driven decisions to maximize ROI. This role requires a proactive individual with excellent analytical and problem-solving skills, who can work independently and effectively in a remote-first environment. You will collaborate closely with other marketing team members to ensure cohesive and impactful campaign execution. This is an exciting opportunity to leverage your digital marketing expertise and drive significant results for our client from the comfort of your own home.

Key Responsibilities

• Plan, implement, and manage paid digital advertising campaigns across platforms like Google Ads, social media (Facebook, Instagram, LinkedIn), and display networks.
• Develop campaign strategies, including target audience definition, budget allocation, bidding strategies, and creative development.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, conversion rates, and ROI.
• Optimize campaigns in real-time to improve performance and achieve set objectives.
• Conduct keyword research and A/B testing for ad copy, landing pages, and targeting parameters.
• Collaborate with content and design teams to ensure effective ad creatives and landing page experiences.
• Manage campaign budgets, ensuring spend is within allocated limits and optimized for efficiency.
• Generate regular performance reports with insights and recommendations for stakeholders.
• Stay abreast of the latest trends, tools, and best practices in digital advertising and campaign management.
• Contribute to the overall digital marketing strategy and identify new campaign opportunities.

Requirements

• Proven experience as a Digital Campaign Specialist, Performance Marketer, or similar role.
• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant advertising platforms.
• Strong understanding of SEO principles and their impact on campaign performance.
• Proficiency in using web analytics tools such as Google Analytics.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical skills and the ability to interpret complex data.
• Strong communication and reporting skills.
• Ability to manage multiple campaigns and priorities simultaneously in a remote setting.
• Self-motivated, proactive, and detail-oriented.
• Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

Benefits

• Fully remote work arrangement.
• Competitive contractor rate.
• Opportunity to work on diverse and challenging campaigns.
• Flexible working hours.
• Gain valuable experience with a reputable client.
• Access to advanced campaign management tools.
• Collaborative and supportive virtual team environment.
• Potential for long-term engagement based on performance.
• Opportunity to influence digital marketing strategy.
• Work on impactful projects driving business growth.