Remote Social Media Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Remote-friendly

Professional development opportunities

Job summary

Placements24 is seeking a talented Remote Social Media Marketing Specialist to manage and grow the online presence of a diverse range of clients. This fully remote position requires passion for social media trends, content creation, and community engagement.

You will develop tailored social media strategies, craft engaging content across platforms, monitor activity, analyze performance, and optimize paid campaigns. A 3+ year proven track record and strong communication are essential for success.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of proven social media marketing experience, agency or in-house.
• Proven ability to create engaging content and manage campaigns.
• Solid knowledge of major platforms and analytics tools.
• Experience with scheduling tools and paid social advertising.

Responsibilities

• Develop tailored social media strategies for diverse clients.
• Create engaging content (text, images, video) with brand alignment.
• Manage client accounts, schedule posts, monitor activity, respond.
• Analyze performance data and report insights.
• Run paid social campaigns with budgeting and targeting.
• Collaborate with designers and copywriters to align campaigns.
• Stay updated on trends and influencer opportunities.

Skills

Content creation

Social media strategy

Analytics

Paid ads

Community management

Influencer outreach

Remote work

Education

Bachelor’s degree in Marketing or related field

Tools

Buffer

Hootsuite

Sprout Social

Facebook Insights

Job description

About the Role

Our client, a dynamic digital marketing agency, is seeking a talented and self-motivated Remote Social Media Marketing Specialist to manage and grow the online presence of a diverse range of clients. This fully remote position requires an individual who is passionate about social media trends, content creation, and community engagement. You will be responsible for developing and executing innovative social media strategies, creating engaging content, and analyzing performance metrics to drive client success. The ideal candidate thrives in a remote work environment, is highly organized, and possesses excellent communication skills. This role offers the flexibility to work from anywhere while contributing significantly to client growth in the competitive digital space.

Key Responsibilities

• Develop and implement tailored social media strategies for clients across various industries.
• Create compelling and high-quality content (text, images, video) for social media platforms, ensuring brand consistency and audience engagement.
• Manage client social media accounts, including scheduling posts, monitoring activity, and responding to comments and messages.
• Conduct audience research and identify key trends and conversations relevant to client brands.
• Analyze social media performance data, generate reports, and provide actionable insights and recommendations for optimization.
• Manage paid social media advertising campaigns, including setup, targeting, budget management, and performance tracking.
• Collaborate with clients and internal teams (designers, copywriters) to ensure campaign alignment and success.
• Stay abreast of the latest social media platforms, tools, and best practices.
• Identify and engage with relevant influencers and communities to expand reach and build brand advocacy.
• Proactively identify opportunities to enhance client social media presence and achieve their marketing objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of proven experience in social media marketing, either agency or in-house.
• Demonstrated success in creating engaging content and managing social media campaigns.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective analytics tools.
• Experience with social media management and scheduling tools (e.g., Buffer, Hootsuite, Sprout Social).
• Strong understanding of social media advertising platforms and campaign management.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong analytical skills and the ability to interpret data to inform strategy.
• A proactive, creative, and results-driven mindset.

Benefits

This role offers a competitive salary, performance bonuses, and the significant advantage of working remotely, providing unparalleled flexibility. Our client invests in their employees' growth, offering professional development opportunities and exposure to a wide range of exciting client projects. You will be part of a forward-thinking, collaborative team that values innovation and impact. This is an excellent opportunity to advance your career in social media marketing without the constraints of a traditional office environment, working from your chosen location while serving clients across the country.