Senior SEO Content Writer - Sandton

Catch; Gauteng; On-site; ZAR 420,000 - 540,000; Full time

Job summary

Catch is seeking a Senior SEO Content Writer to bridge SEO strategy, content, and analysis in a B2B SaaS context. You’ll turn keyword data into structured content that drives rankings, traffic, and conversions, collaborating with the SEO Manager and content teams.

You’ll own end-to-end content programs for complex topics like global payroll, EOR, compliance, and HR tech, focusing on impact and business outcomes rather than volume alone.

Qualifications

• 4+ years of experience in SEO content, ideally in a B2B SaaS environment.
• Proven track record writing technical, product-led content that ranks and converts.
• Strong SEO fundamentals: on-page optimisation, internal linking strategy, keyword research.
• Demonstrated ability to translate keyword data and search intent into well-structured content briefs and frameworks.
• Comfortable writing accurately about complex, technical subject matter – HR tech, fintech, legal/compliance topics, or similar.
• Comfortable conducting in-depth research by speaking to subject matter experts or external industry leaders.
• Familiarity with AEO concepts and an openness to developing expertise in optimising content for LLM visibility.
• Data-aware: able to use tools like GA4, GSC, Ahrefs, or Semrush to analyse performance.
• Strong project management instincts – able to prioritise, structure work, and deliver independently.

Responsibilities

• Write accurate, well-researched SEO content on complex B2B topics – global payroll, EOR, compliance, HR tech – that speaks to a sophisticated audience without sacrificing clarity.
• Develop structured content briefs for the content team from keyword clusters, with a focus on search intent, on‑page optimisation, internal linking, and conversion.
• Own bottom‑of‑funnel content production: solution pages, comparison pages, high‑intent landing pages, product‑led articles, and industry reports.
• Build and iterate on scalable content templates and frameworks, including wireframing, topic cluster mapping, and user journey design.
• Audit and re‑optimise existing pages to improve rankings, engagement, and conversion, as well as increase overall AI visibility in terms of citations, brand mentions, and conversions.
• Stay current on AEO (Answer Engine Optimisation) and LLM ranking signals, and actively apply learnings to content pieces and strategy.
• Conduct ongoing competitor research, SERP analysis, and trend monitoring to inform content prioritisation.
• Develop a deep understanding of the company's products and ICP, using that knowledge to write content that reflects real product value rather than generic category content.
• Use data (GSC, GA4, Semrush, etc.) to guide decisions, from keyword performance and click‑through rates to conversion and pipeline influence.

Skills

SEO content

Keyword research

Content strategy

Project management

Data analysis

Tools

GA4

GSC

Semrush

Ahrefs

Job description

Role Overview

Our client is looking for a strategic, technically sharp Senior SEO Content Writer to sit at the intersection of SEO strategy, content, and analysis. This isn’t a pure writing role or a pure SEO role – it’s for someone who can do both well, and who understands how to connect content decisions to business outcomes. You’ll be responsible for turning keyword data and search intent into clear, structured, decision-enabling content that drives rankings, traffic, and conversions. You’ll work closely with the SEO Manager and content teams to execute a content strategy that goes well beyond output volume, writing for complex B2B topics such as global payroll, EOR, compliance, and HR tech.

Requirements

Key Responsibilities

• Write accurate, well-researched SEO content on complex B2B topics – global payroll, EOR, compliance, HR tech – that speaks to a sophisticated audience without sacrificing clarity.
• Develop structured content briefs for the content team from keyword clusters, with a focus on search intent, on‑page optimisation, internal linking, and conversion.
• Own bottom‑of‑funnel content production: solution pages, comparison pages, high‑intent landing pages, product‑led articles, and industry reports.
• Build and iterate on scalable content templates and frameworks, including wireframing, topic cluster mapping, and user journey design.
• Audit and re‑optimise existing pages to improve rankings, engagement, and conversion, as well as increase overall AI visibility in terms of citations, brand mentions, and conversions.
• Stay current on AEO (Answer Engine Optimisation) and LLM ranking signals, and actively apply learnings to content pieces and strategy.
• Conduct ongoing competitor research, SERP analysis, and trend monitoring to inform content prioritisation.
• Develop a deep understanding of the company's products and ICP, using that knowledge to write content that reflects real product value rather than generic category content.
• Use data (GSC, GA4, Semrush, etc.) to guide decisions, from keyword performance and click‑through rates to conversion and pipeline influence.

Qualifications & Experience

• 4+ years of experience in SEO content, ideally in a B2B SaaS environment.
• Proven track record writing technical, product‑led content that ranks and converts – not just content that exists.
• Strong SEO fundamentals: on-page optimisation, internal linking strategy, keyword research, topic clustering, and content architecture.
• Demonstrated ability to translate keyword data and search intent into well‑structured content briefs and frameworks.
• Comfortable writing accurately about complex, technical subject matter – HR tech, fintech, legal/compliance topics, or similar.
• Comfortable conducting in-depth research by speaking to subject matter experts or external industry leaders.
• Familiarity with AEO concepts and an openness to developing expertise in optimising content for LLM visibility.
• Data‑aware: able to use tools like GA4, GSC, Ahrefs, or Semrush to analyse performance and make informed decisions.
• Strong project management instincts – able to prioritise, structure work, and deliver independently.

Nice to Have

• Experience with global payroll, EOR, or HR tech content specifically.
• Experience with programmatic SEO or large‑scale content systems.
• Hands‑on experience with content wireframing or working alongside design and web teams on page builds.
• Familiarity with HubSpot CMS or similar platforms.
• Experience running or contributing to content audits and site‑wide optimisation projects.