Head of Marketing - Wine & Spirits Industry

Placements24; Stellenbosch; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Bonus

Medical aid

Pension plan

International travel

Professional development

Creative environment

Job summary

Placements24 is seeking a Head of Marketing for a prestigious Stellenbosch winery and spirits producer. This senior role drives brand strategy, multi-channel campaigns, and global market penetration, partnering with winemaking, sales, and distribution teams to elevate the premium portfolio.

The successful candidate will lead a creative marketing team, manage budgets, and utilize analytics to optimize ROI while delivering engaging consumer stories across digital, events, and traditional channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA or relevant postgraduate qualification is a plus.
• Minimum of 8 years of progressive experience in marketing, with at least 4 years in a senior marketing leadership role, preferably within wine, spirits, or luxury goods.
• Demonstrated success in developing and executing marketing campaigns.
• Strong understanding of brand management, digital marketing, social media strategy, and market analysis.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing marketing budgets and leading creative teams.
• Proficiency in marketing analytics tools and CRM systems.
• Passion for wine and spirits with knowledge of the industry landscape.

Responsibilities

• Develop and implement innovative marketing strategies across digital, social, PR, events, and traditional advertising channels.
• Oversee brand management and ensure consistent messaging across touchpoints.
• Manage marketing budget and allocate resources to maximize ROI.
• Lead and mentor the marketing team.
• Conduct market research to identify trends and opportunities.
• Develop product launch strategies for vintages and spirits.
• Plan wine festivals, tasting events, and trade shows.
• Collaborate with sales to align marketing with revenue goals.
• Manage relationships with external agencies and partners.
• Monitor campaign performance and adjust based on data.

Skills

Marketing leadership

Brand management

Digital marketing

Budget management

Analytics

CRM systems

Team mentoring

Strategic thinking

Education

Bachelor's degree in Marketing or related field

MBA or postgraduate qualification

Tools

CRM systems

Marketing analytics tools

Digital ads platforms

Job description

About the Role

Our client, a prestigious winery and spirits producer located in the renowned winelands region of Stellenbosch, Western Cape , is seeking an experienced and visionary Head of Marketing. This senior management position is responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, drive consumer engagement, and increase market share for their premium product portfolio. The ideal candidate will possess a deep understanding of the wine and spirits industry, a flair for creative brand storytelling, and a proven ability to lead marketing teams. This is a demanding but rewarding role that requires strategic thinking, hands-on execution, and a passion for premium brands. The role involves close collaboration with winemaking, sales, and distribution teams to ensure cohesive brand messaging and successful market penetration. We are looking for a dynamic leader to elevate our client's brand presence in both domestic and international markets.

Key Responsibilities

• Develop and implement innovative marketing strategies across all channels, including digital, social media, public relations, events, and traditional advertising.
• Oversee brand management, ensuring consistent brand messaging and positioning across all touchpoints.
• Manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing objectives.
• Lead and mentor the marketing team, fostering a creative and results-oriented environment.
• Conduct market research and analysis to identify consumer trends, competitive activities, and market opportunities.
• Develop and execute product launch strategies for new vintages and spirits.
• Oversee the planning and execution of wine festivals, tasting events, and trade shows.
• Collaborate with the sales team to ensure marketing efforts support sales objectives and drive revenue growth.
• Manage relationships with external agencies, including advertising, PR, and digital marketing partners.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven adjustments as needed.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• An MBA or relevant postgraduate qualification is a plus.
• Minimum of 8 years of progressive experience in marketing, with at least 4 years in a senior marketing leadership role, preferably within the wine, spirits, or luxury goods industry.
• Demonstrated success in developing and executing successful marketing campaigns.
• Strong understanding of brand management, digital marketing, social media strategy, and market analysis.
• Excellent leadership, communication, and interpersonal skills.
• Experience in managing marketing budgets and leading creative teams.
• Proficiency in marketing analytics tools and CRM systems.
• Passion for wine and spirits, with a good understanding of the industry landscape.
• Must be eligible to work in South Africa and possess a valid driver's license.

Benefits

• Our client offers a highly competitive salary and benefits package, including a performance-based bonus, comprehensive medical aid, and pension fund contributions.
• Opportunities for international travel and professional development at industry-leading events are available.
• The company provides a stimulating and creative work environment within the picturesque Western Cape winelands.
• Employees will have the chance to work with exceptional products and contribute to the growth of a respected brand in the global wine and spirits market.