Senior Sales Analyst - FMCG

Placements24; Richards Bay; On-site; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Medical aid

Pension fund

Professional development opportunities

Performance-related bonuses

Job summary

Placements24 is seeking a Senior Sales Analyst for an FMCG client in Richards Bay, KwaZulu-Natal. The role focuses on delivering deep insights into sales performance, market trends, and customer behavior to guide strategic decisions and optimize sales strategies.

The ideal candidate has 3–5 years in sales analysis or BI, strong data skills with Excel, SQL, and Tableau/Power BI, and proven ability to translate data into actionable recommendations. A related quantitative degree is required.

Qualifications

• Bachelor’s degree in a quantitative field.
• 3–5 years in sales analysis or BI in FMCG preferred.
• Ability to collect, analyze, and interpret large datasets.
• Excellent communication and data storytelling skills.

Responsibilities

• Analyze sales data from POS and distributor reports to identify trends.
• Develop dashboards and presentations for senior management.
• Conduct market analysis to support strategic planning.
• Forecast sales volumes and advise on targets and strategies.
• Collaborate with sales and marketing on analytical needs.
• Evaluate promotions and product launches with post-performance analysis.
• Improve data collection, reporting processes, and data integrity.
• Manage sales databases and ensure data quality.
• Present findings to executives and stakeholders.

Skills

Analytical thinking

Attention to detail

Communication

Independent work

Forecasting

Education

Bachelor's degree in Business Administration, Statistics, Economics, Finance, or a related quantitative field

Tools

Excel

SQL

Tableau

Power BI

Job description

About the Role

Our client, a prominent and rapidly expanding company within the Fast-Moving Consumer Goods (FMCG) sector , is seeking a highly analytical and detail-oriented Senior Sales Analyst to join their vibrant commercial team in Richards Bay, KwaZulu-Natal . This role is crucial for providing deep insights into sales performance, market trends, and customer behavior to drive strategic decision-making and optimize sales strategies. The ideal candidate will possess exceptional data analysis skills, a thorough understanding of the FMCG market, and the ability to translate complex data into actionable recommendations for the sales and marketing departments.

Key Responsibilities

• Analyze sales data from various sources (e.g., POS data, distributor reports) to identify trends, patterns, and key performance drivers within the FMCG market.
• Develop and maintain sales reports, dashboards, and presentations to communicate insights to senior management, sales teams, and marketing departments.
• Conduct market analysis, including competitor performance, market share tracking, and consumer insights, to support strategic planning.
• Forecast sales volumes, identify potential risks and opportunities, and provide recommendations for sales targets and strategies.
• Collaborate with sales and marketing teams to understand their analytical needs and provide data-driven support for campaigns and initiatives.
• Evaluate the effectiveness of sales promotions, marketing campaigns, and new product launches, providing post-performance analysis.
• Identify opportunities for process improvements in data collection, analysis, and reporting.
• Assist in the development and management of sales databases and data integrity.
• Stay abreast of industry best practices in sales analytics and leverage new tools and techniques to enhance analytical capabilities.
• Present findings and recommendations clearly and concisely to various stakeholders, including executive leadership.

Requirements

• Bachelor's degree in Business Administration, Statistics, Economics, Finance, or a related quantitative field.
• Minimum of 3-5 years of experience in sales analysis, business intelligence, or a similar analytical role, preferably within the FMCG industry.
• Proven ability to collect, analyze, and interpret large datasets using advanced analytical techniques.
• Proficiency in data analysis tools such as Excel (advanced functions, pivot tables), SQL, and data visualization software (e.g., Tableau, Power BI).
• Strong understanding of FMCG market dynamics, sales processes, and key performance indicators.
• Excellent written and verbal communication skills, with the ability to present complex information effectively.
• Strong problem-solving skills and meticulous attention to detail.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Experience with forecasting models and statistical analysis is a plus.

Benefits

Our client offers a competitive salary commensurate with experience, performance-related bonuses, and a comprehensive benefits package including medical aid, pension fund, and opportunities for professional development. This role is based in Richards Bay, KwaZulu-Natal , providing a chance to contribute to critical business decisions within a growing FMCG company. Our client is committed to fostering a supportive and results-driven work environment.