Senior Sales Analyst - FMCG

Placements24; Mtubatuba Local Municipality; On-site; ZAR 520,000 - 760,000; Full time

Benefits offered by this job

Medical aid

Pension fund

Professional development

Job summary

Placements24 is seeking a Senior Sales Analyst in Richards Bay, KwaZulu-Natal. The role focuses on delivering deep insights into sales performance, market trends, and customer behavior to guide strategic decisions and sales optimization.

The ideal candidate has 3–5 years of sales analytics experience in FMCG, strong data visualization skills (Tableau/Power BI), and advanced Excel/SQL capabilities. This position offers a dynamic, data-driven environment with opportunities for professional growth

Qualifications

• Bachelor’s degree in a quantitative field (Business Admin, Statistics, Economics, Finance or related).
• 3–5 years in sales analysis, BI or related analytical role, preferably FMCG.
• Proven ability to collect, analyze and interpret large datasets with advanced methods.
• Proficient in Excel, SQL and data viz tools such as Tableau or Power BI.
• Strong FMCG market understanding and KPI proficiency.
• Excellent written and verbal communication with detail orientation.
• Capable of independent work and managing multiple priorities.

Responsibilities

• Analyze sales data from multiple sources to identify trends and drivers.
• Develop and maintain dashboards, reports and presentations for senior management.
• Conduct market analysis including competitor performance and market share.
• Forecast sales volumes and advise on targets and strategies.
• Collaborate with sales and marketing to support data-driven campaigns.
• Evaluate promotions and launches with post-performance analysis.
• Improve data collection, analysis and reporting processes.
• Assist in managing sales databases and ensure data integrity.
• Stay updated on best practices and new analytics tools.
• Present findings clearly to executives and stakeholders.

Skills

Data analysis

Forecasting

Business acumen

Communication

Problem solving

Education

Bachelor's degree in a quantitative field

Tools

Excel

SQL

Tableau

Power BI

Job description

About the Role

Our client, a prominent and rapidly expanding company within the Fast-Moving Consumer Goods (FMCG) sector , is seeking a highly analytical and detail-oriented Senior Sales Analyst to join their vibrant commercial team in Richards Bay, KwaZulu-Natal . This role is crucial for providing deep insights into sales performance, market trends, and customer behavior to drive strategic decision-making and optimize sales strategies. The ideal candidate will possess exceptional data analysis skills, a thorough understanding of the FMCG market, and the ability to translate complex data into actionable recommendations for the sales and marketing departments.

Key Responsibilities

• Analyze sales data from various sources (e.g., POS data, distributor reports) to identify trends, patterns, and key performance drivers within the FMCG market.
• Develop and maintain sales reports, dashboards, and presentations to communicate insights to senior management, sales teams, and marketing departments.
• Conduct market analysis, including competitor performance, market share tracking, and consumer insights, to support strategic planning.
• Forecast sales volumes, identify potential risks and opportunities, and provide recommendations for sales targets and strategies.
• Collaborate with sales and marketing teams to understand their analytical needs and provide data-driven support for campaigns and initiatives.
• Evaluate the effectiveness of sales promotions, marketing campaigns, and new product launches, providing post-performance analysis.
• Identify opportunities for process improvements in data collection, analysis, and reporting.
• Assist in the development and management of sales databases and data integrity.
• Stay abreast of industry best practices in sales analytics and leverage new tools and techniques to enhance analytical capabilities.
• Present findings and recommendations clearly and concisely to various stakeholders, including executive leadership.

Requirements

• Bachelor's degree in Business Administration, Statistics, Economics, Finance, or a related quantitative field.
• Minimum of 3-5 years of experience in sales analysis, business intelligence, or a similar analytical role, preferably within the FMCG industry .
• Proven ability to collect, analyze, and interpret large datasets using advanced analytical techniques.
• Proficiency in data analysis tools such as Excel (advanced functions, pivot tables), SQL, and data visualization software (e.g., Tableau, Power BI).
• Strong understanding of FMCG market dynamics, sales processes, and key performance indicators.
• Excellent written and verbal communication skills, with the ability to present complex information effectively.
• Strong problem-solving skills and meticulous attention to detail.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Experience with forecasting models and statistical analysis is a plus.

Benefits

Our client offers a competitive salary commensurate with experience, performance-related bonuses, and a comprehensive benefits package including medical aid, pension fund, and opportunities for professional development. This role is based in Richards Bay, KwaZulu-Natal , providing a chance to contribute to critical business decisions within a growing FMCG company. Our client is committed to fostering a supportive and results-driven work environment.