FMCG National Sales Manager

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 1,500,000 - 2,300,000; Full time

Benefits offered by this job

Performance bonus

Medical aid

Retirement fund

Job summary

Placements24 is seeking a strategic National Sales Manager for a hybrid role based in Richards Bay, KwaZulu-Natal. You will craft and execute national sales strategies, lead a high-performing team, and drive revenue growth across all channels, with extensive travel across South Africa.

The role demands 7–10 years in FMCG sales leadership, a strong track record of exceeding targets, and expertise in distribution, trade marketing, and market analysis.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or Sales.
• MBA or equivalent advanced degree desirable.
• 7–10 years in progressive sales management, with at least 5 years in FMCG senior roles.
• Proven track record of leading national sales teams and exceeding targets.
• Strong FMCG distribution, retail dynamics, and trade marketing knowledge.
• Willingness to travel across South Africa; based in/relocate to Richards Bay.

Responsibilities

• Develop and execute national sales strategies to achieve revenue targets and market share objectives for the FMCG portfolio.
• Lead, mentor, and motivate a national team of sales professionals, fostering a high-performance culture and ensuring individual development.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities and threats, adapting strategies accordingly.
• Manage the national sales budget effectively, ensuring optimal resource allocation and return on investment.
• Build and maintain strong relationships with key national accounts, distributors, and retail partners.
• Collaborate closely with Marketing, Operations, and Product Development teams to align sales efforts with overall business strategy and product lifecycle.
• Develop and implement effective sales policies, procedures, and training programs for the sales force.
• Monitor sales performance metrics, forecast sales accurately, and provide regular reports and strategic recommendations to senior leadership.
• Drive new business development initiatives and expand the company's reach within existing and new markets.

Skills

Leadership

Strategic thinking

Sales forecasting

Negotiation

Communication

Team building

Analytical skills

Travel readiness

Education

Bachelor's degree in business

MBA

Job description

About the Role

Our client, a dominant force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and results-driven National Sales Manager to spearhead sales operations from **Richards Bay, KwaZulu-Natal**. This senior leadership role is crucial for developing and executing national sales strategies, managing a high-performing sales team, and driving revenue growth across all channels. The ideal candidate will possess a deep understanding of the FMCG market, exceptional leadership capabilities, and a proven history of exceeding sales targets. This is a challenging yet rewarding opportunity to significantly influence the market presence of our client's well-established brands. You will be responsible for setting ambitious sales goals, fostering a culture of success, and ensuring the effective distribution of products nationwide. The role requires strategic oversight, market analysis, and close collaboration with various internal departments.

Key Responsibilities

• Develop and execute comprehensive national sales strategies to achieve revenue targets and market share objectives for the FMCG portfolio.
• Lead, mentor, and motivate a national team of sales professionals, fostering a high-performance culture and ensuring individual development.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities and threats, adapting strategies accordingly.
• Manage the national sales budget effectively, ensuring optimal resource allocation and return on investment.
• Build and maintain strong relationships with key national accounts, distributors, and retail partners.
• Collaborate closely with Marketing, Operations, and Product Development teams to align sales efforts with overall business strategy and product lifecycle.
• Develop and implement effective sales policies, procedures, and training programs for the sales force.
• Monitor sales performance metrics, forecast sales accurately, and provide regular reports and strategic recommendations to senior leadership.
• Drive new business development initiatives and expand the company's reach within existing and new markets.

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• An MBA or equivalent advanced degree is highly desirable.
• Minimum of 7-10 years of progressive sales management experience, with at least 5 years in a senior role within the FMCG sector.
• Proven track record of successfully managing national sales teams and consistently exceeding ambitious sales targets.
• Demonstrated ability to develop and implement effective national sales strategies in a competitive market.
• Strong understanding of FMCG distribution channels, retail dynamics, and trade marketing.
• Excellent leadership, coaching, and team-building skills.
• Exceptional negotiation, communication, and presentation abilities.
• Strategic thinking and strong analytical skills with proficiency in sales forecasting and performance analysis.
• Willingness to travel extensively across **South Africa** as required.
• Based in or willing to relocate to **Richards Bay, KwaZulu-Natal**.

Benefits

Our client offers a highly competitive executive salary package, including a significant performance-based bonus structure and comprehensive benefits. This includes generous medical aid and retirement fund contributions. Opportunities for professional growth and advancement within a leading FMCG organization are substantial. The role provides strategic autonomy and the chance to lead significant national initiatives. This hybrid position allows for a dynamic work environment, blending strategic planning with field engagement. Join a forward-thinking company committed to excellence in the **KwaZulu-Natal** region.