National Sales Manager - FMCG

Placements24; Durban; Sur place; ZAR 1 200 000 - 1 900 000; Plein temps

Avantages offerts par ce poste

Base salary + commission & annualbonus

Medical aid and provident fund

Résumé du poste

Placements24 in Durban, KwaZulu-Natal, is seeking a National Sales Manager to lead sales across South Africa. The role requires strategic leadership, building high-performing teams and expanding market reach, with a focus on revenue growth.

You will set targets, develop effective strategies and drive profitable growth while collaborating with marketing, operations and product teams in a dynamic FMCG environment.

Qualifications

• Bachelor's degree in Sales, Marketing, Business Administration or related field.
• 8+ years of progressive FMCG sales experience, incl. 3–5 years in management or leadership.
• Track record of meeting/exceeding national sales targets in competitive markets.
• Strong understanding of sales methodologies, channel and key account management.
• Excellent leadership, coaching, negotiation, and presentation skills.
• Proficiency with CRM software and sales analytics tools.
• Ability to travel nationally to support teams and clients.
• Solid understanding of SA FMCG market dynamics.

Responsabilités

• Develop and execute a national sales strategy aligned with business objectives.
• Set ambitious yet achievable sales targets and monitor performance.
• Lead, coach and motivate a national sales team to peak performance.
• Build and maintain relationships with national accounts and distribution partners.
• Identify and pursue new business to expand market share and customer base.
• Analyze sales data and market trends to inform initiatives.
• Manage sales budget and ensure profitable operations.
• Collaborate with marketing, operations and product teams on go‑to‑market plans.
• Prepare and present regular sales reports to senior management.

Connaissances

Leadership

Coaching

Negotiation

CRM proficiency

Sales analytics

Travelling nationally

Formation

Bachelor's degree in Sales/Marketing/Business Admin

Master's degree (advantageous)

Outils

CRM software

Description du poste

About the Role

Our client, a prominent entity in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a highly motivated and experienced National Sales Manager to lead their sales operations across South Africa. This demanding role requires a strategic leader with a proven ability to drive sales performance, build and manage high-performing sales teams, and expand market reach. The successful candidate will be based in Durban, KwaZulu-Natal , and will be responsible for setting sales targets, developing effective sales strategies, and ensuring the consistent achievement of revenue goals. You will play a crucial role in strengthening our client's market position and driving profitable growth through exceptional sales leadership within the competitive FMCG landscape. This is an office-based role, fostering direct team collaboration and client engagement.

Key Responsibilities

• Develop and execute a national sales strategy that aligns with the company's overall business objectives and drives revenue growth.
• Set ambitious but achievable sales targets for the sales team and monitor performance against these targets.
• Lead, coach, and motivate a national team of sales representatives to achieve their full potential.
• Build and maintain strong, long-lasting relationships with key national accounts and distribution partners.
• Identify and pursue new business opportunities to expand market share and customer base.
• Analyze sales data and market trends to identify areas for improvement and develop strategic sales initiatives.
• Manage the sales budget and ensure profitable sales operations.
• Collaborate closely with marketing, operations, and product development teams to ensure a cohesive go-to-market strategy.
• Prepare and present regular sales reports to senior management, highlighting performance, challenges, and future plans.

Requirements

• A Bachelor's degree in Sales, Marketing, Business Administration, or a related field; a Master's degree is advantageous.
• A minimum of 8 years of progressive sales experience in the FMCG sector, with at least 3-5 years in a sales management or leadership role.
• Demonstrated success in achieving and exceeding national sales targets in a competitive market.
• Strong understanding of sales methodologies, channel management, and key account management.
• Exceptional leadership, coaching, and motivational skills.
• Excellent negotiation, communication, and presentation abilities.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel nationally as required to support sales teams and meet with clients.
• A deep understanding of the South African FMCG market dynamics.

Benefits

• Our client offers a competitive base salary, coupled with a generous performance-based commission structure and annual bonus.
• Comprehensive medical aid and provident fund contributions are provided.
• Significant opportunities for career progression and professional development are available within the organization.
• The role is based in a modern office facility in Durban, KwaZulu-Natal , offering a collaborative and dynamic work environment.
• You will be part of a respected company at the forefront of the FMCG industry, with the chance to lead a vital national sales function.