FMCG Market Analyst

Placements24; Randburg; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary based on skills and

Annual performance bonus

Comprehensive medical aid coverage

Retirement savings plan

Professional development & training in

Data-driven decision making

Job summary

Placements24 seeks a Market Analyst in Randburg to drive strategic insights in the FMCG sector. You will analyze market dynamics, track sales performance, and translate data into actionable recommendations for product development, marketing campaigns, and sales strategies.

The role requires 3–4 years of experience, a strong quantitative background, and proficiency with Excel, SPSS and Tableau. A focus on clear reporting and collaboration with cross-functional teams is essential.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, Business Analytics, or related field.
• 3–4 years of market analysis experience, preferably in FMCG.
• Proficient in data analysis software (Excel, SPSS, Tableau).
• Experience with market research methodologies and tools.
• Excellent report writing and presentation skills; ability to communicate complex findings clearly.
• Strong understanding of the South African FMCG market.

Responsibilities

• Conduct market research including competitor analysis and consumer behavior studies.
• Collect and analyze sales data, market share, and promotional data.
• Prepare reports and presentations summarizing insights and recommendations.
• Identify market opportunities and threats; support marketing and sales teams.
• Develop and maintain market intelligence databases and dashboards.
• Monitor industry performance and relevant economic indicators.
• Collaborate with cross-functional teams for new product launches and campaigns.
• Use analytical tools to interpret data and generate insights.

Skills

Analytical thinking

Quantitative analysis

Report writing

Presentation skills

Market research

Education

Bachelor's degree in Marketing/Economics/Statistics

Tools

Excel

SPSS

Tableau

Job description

About the Role

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a sharp and analytical Market Analyst to join their strategy and insights team. This position, based in Randburg, Gauteng, is instrumental in gathering, analyzing, and interpreting market data to provide actionable insights that inform critical business decisions related to product development, marketing campaigns, and sales strategies. The ideal candidate will possess strong quantitative and qualitative research skills, a keen understanding of market dynamics within the FMCG industry, and the ability to translate complex data into clear, concise recommendations. You will be essential in guiding our client's strategic direction in the competitive Randburg market and beyond.

Key Responsibilities

• Conduct market research, including competitor analysis, consumer behavior studies, and trend identification within the FMCG sector.
• Collect and analyze sales data, market share information, and promotional effectiveness data.
• Prepare detailed reports and presentations summarizing market insights, trends, and recommendations for key stakeholders.
• Identify emerging market opportunities and potential threats, providing strategic input to the marketing and sales teams.
• Develop and maintain market intelligence databases and dashboards.
• Monitor industry performance and economic indicators relevant to the FMCG sector.
• Collaborate with cross-functional teams to provide analytical support for new product launches and marketing initiatives.
• Utilize various analytical tools and software to interpret data and generate meaningful insights.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Business Analytics, or a related field.
• Minimum of 3-4 years of experience in market analysis, preferably within the FMCG industry.
• Strong analytical and quantitative skills, with proficiency in data analysis software (e.g., Excel, SPSS, Tableau).
• Experience with market research methodologies and tools.
• Excellent report writing and presentation skills, with the ability to communicate complex findings clearly.
• Strong understanding of the South African FMCG market landscape.
• Ability to work independently and manage multiple projects simultaneously.
• Detail-oriented with a passion for uncovering market insights.
• Must be located in or willing to relocate to Randburg, Gauteng.

Benefits

• Competitive salary based on skills and experience.
• Annual performance bonus.
• Comprehensive medical aid coverage.
• Retirement savings plan.
• Opportunities for professional development and training in market analytics and insights.
• Exposure to strategic decision-making processes within a leading FMCG company.
• A collaborative and data-driven work environment.