Senior Brand Analyst - FMCG

Placements24; Upington; Hybrid; ZAR 540,000 - 720,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Performance-based bonus

Hybrid work

Job summary

Placements24 in Upington, Northern Cape is seeking a Senior Brand Analyst to dissect market data, consumer insights, and sales performance to inform brand strategy and drive growth. You will develop reports, provide actionable recommendations, and support brand plans with cross-functional collaboration.

The role emphasizes strong quantitative skills, market research expertise, and the ability to translate data into strategic guidance. Occasional travel is required in a hybrid environment.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Business, Economics, or a related quantitative field.
• 4+ years in brand analysis, market research, or similar analytical role in FMCG.
• Strong analytical and quantitative skills with proficiency in data analysis tools.
• Experience with market data sources (e.g., Nielsen, IRI) is desirable.
• Excellent presentation and communication skills with ability to convey complex data clearly.
• Willingness to travel occasionally; hybrid role requiring presence in Upington, Northern Cape.

Responsibilities

• Conduct comprehensive market analysis including competitor benchmarking, consumer segmentation, and trend identification.
• Analyze sales data, promotional effectiveness, and brand performance metrics to identify drivers and improvement areas.
• Develop and maintain dashboards and reports to track brand performance against objectives.
• Provide data-driven insights and strategic recommendations to brand managers.
• Support development and execution of brand plans, marketing campaigns, and new product launches.
• Monitor and evaluate marketing initiatives and promotional activities.
• Collaborate with cross-functional teams (sales, marketing, finance) to ensure data consistency and alignment.
• Present findings clearly to diverse audiences.

Skills

Brand analysis

Market research

Data analysis

Presentation skills

Communication

Travel readiness

Education

Bachelor's degree in Marketing/Statistics/Business/Economics

Tools

Excel

SPSS

R

Python

Nielsen data

IRI data

Job description

About the Role

Our client, a distinguished entity within the FMCG sector, is seeking a highly analytical and insightful Senior Brand Analyst to join their strategic team in Upington, Northern Cape . This pivotal role involves dissecting market data, consumer insights, and sales performance to inform brand strategy, drive growth, and enhance brand equity. You will be responsible for conducting in-depth analyses, developing compelling reports, and providing actionable recommendations to brand management teams. The ideal candidate will possess strong quantitative skills, a deep understanding of market research methodologies, and a proven ability to translate complex data into clear, strategic guidance. This hybrid role ensures close collaboration with the brand team while offering flexibility. You will play a crucial role in shaping the success of our client's brands in a dynamic market.

Key Responsibilities

• Conduct comprehensive market analysis, including competitor benchmarking, consumer segmentation, and trend identification.
• Analyze sales data, promotional effectiveness, and brand performance metrics to identify key drivers of success and areas for improvement.
• Develop and maintain dashboards and reports to track brand performance against key objectives.
• Provide data-driven insights and strategic recommendations to brand managers to support decision-making.
• Support the development and execution of brand plans, marketing campaigns, and new product launches.
• Monitor and evaluate the effectiveness of marketing initiatives and promotional activities.
• Conduct ad-hoc analysis to address specific business questions and opportunities.
• Collaborate with cross-functional teams, including sales, marketing, and finance, to ensure alignment and data consistency.
• Stay abreast of emerging trends in market research, analytics, and the FMCG industry.
• Present findings and recommendations clearly and concisely to diverse audiences.

Requirements

• Bachelor's degree in Marketing, Statistics, Business, Economics, or a related quantitative field.
• A minimum of 4 years of experience in brand analysis, market research, or a similar analytical role, preferably in the FMCG industry.
• Strong analytical and quantitative skills, with proficiency in data analysis tools (e.g., Excel, SPSS, R, Python).
• Experience with market data sources (e.g., Nielsen, IRI) is highly desirable.
• Excellent understanding of brand management principles and marketing concepts.
• Strong presentation and communication skills, with the ability to convey complex information effectively.
• Proven ability to work independently and collaboratively in a team environment.
• Experience with data visualization tools is a plus.
• Ability to travel occasionally to meet with stakeholders.
• This is a hybrid role requiring presence in Upington, Northern Cape .

Benefits

Our client offers a competitive salary, an attractive performance-based bonus, and a comprehensive benefits package including medical aid and a retirement fund. You will have the opportunity to work with a leading portfolio of FMCG brands and contribute to significant strategic initiatives. The role is based at our client's offices in Upington, Northern Cape , providing a dynamic and supportive work environment. We are committed to professional development and offer ongoing training to enhance your analytical and strategic capabilities within the FMCG sector.