Senior Media Planner

Placements24; George; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Private healthcare

Retirement savings plan

Continuous professional learning

Generous annual leave

Flexible working arrangement in George

Job summary

Placements24 in George, Western Cape, seeks a highly experienced Senior Media Planner to lead media strategy and execution across campaigns. Based in George with remote flexibility, the role blends office collaboration with flexible work arrangements.

You will develop innovative media plans, analyze audiences, manage sizable budgets, negotiate placements, and mentor junior planners while staying ahead of industry trends.

Qualifications

• Minimum of 5 years of experience in media planning and buying, with a strong track record in the George area or similar markets.
• Proficiency in media planning software and tools.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong negotiation and communication abilities.
• Proficiency in digital media planning including SEM, social media advertising, and programmatic buying.
• Experience managing significant media budgets.
• Ability to interpret complex data and translate it into actionable insights.
• Strong presentation skills and client-facing experience.
• A keen understanding of consumer behavior and media consumption patterns in South Africa.

Responsibilities

• Develop comprehensive media plans across channels including digital, social, broadcast, and print.
• Conduct in-depth market research and audience analysis to identify target demographics.
• Manage media budgets effectively with optimal resource allocation.
• Negotiate rates and secure favorable placements with media vendors.
• Monitor campaign performance in real-time and adjust for optimization.
• Analyze campaign data and provide reports to clients and internal teams.
• Stay current with media trends, technologies and best practices.
• Collaborate with creative, account management, and analytics teams for integrated execution.
• Present media strategies and results to clients with confidence.
• Mentor junior media planners and contribute to team development.

Skills

Analytical thinking

Strategic thinking

Communication

Negotiation

Team leadership

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field

Job description

About the Role

Our client is seeking a highly experienced and strategic Senior Media Planner to lead media strategy and execution for various campaigns. This pivotal role, based in scenic George, Western Cape , requires a deep understanding of media channels, audience segmentation, and campaign optimization. You will be instrumental in developing innovative media plans that drive engagement and achieve client objectives. This position offers the chance to work with a diverse client portfolio and contribute significantly to the success of cutting-edge marketing initiatives. The role involves a blend of office-based collaboration and remote flexibility, making it ideal for professionals seeking a balanced work environment in the beautiful Western Cape .

Key Responsibilities

• Develop comprehensive media plans across various channels, including digital, social, broadcast, and print.


• Conduct in-depth market research and audience analysis to identify target demographics.


• Manage media budgets effectively, ensuring optimal allocation of resources for maximum ROI.


• Negotiate rates and secure favorable placements with media vendors.


• Monitor campaign performance in real-time, making data-driven adjustments for optimization.


• Analyze campaign data and provide insightful reports to clients and internal teams.


• Stay current with media trends, new technologies, and industry best practices.


• Collaborate with creative, account management, and analytics teams to ensure integrated campaign execution.


• Present media strategies and results to clients with confidence and clarity.


• Mentor junior media planners and contribute to team development.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.


• Minimum of 5 years of experience in media planning and buying, with a strong track record in the George area or similar markets.


• Expertise in various media planning software and tools.


• Excellent analytical, strategic thinking, and problem-solving skills.


• Strong negotiation and communication abilities.


• Proficiency in digital media planning, including SEM, social media advertising, and programmatic buying.


• Experience managing significant media budgets.


• Ability to interpret complex data and translate it into actionable insights.


• Strong presentation skills and client-facing experience.


• A keen understanding of consumer behavior and media consumption patterns in South Africa.

Benefits

This role comes with a competitive annual salary of R , commensurate with experience. Our client provides excellent benefits, including private healthcare coverage, a retirement savings plan, opportunities for continuous professional learning and development, generous annual leave, and a flexible working arrangement that balances remote work with in-office collaboration in George . We foster a dynamic and innovative work culture, offering ample scope for career progression within the agency, contributing to a rewarding career.