Senior Media Planner & Buyer

Placements24; Benoni; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Diverse client accounts

Growth-oriented environment

Professional development

Job summary

Placements24 is seeking an experienced Senior Media Planner & Buyer to join the strategic communications team in Benoni, Gauteng, ZA. The hybrid role focuses on developing and executing media plans across TV, radio, print, digital, and OOH, with strong emphasis on negotiation, budgeting, and performance analysis.

The ideal candidate has 5+ years in media planning and buying, expertise in both traditional and digital channels, and excellent presentation and collaboration skills to work with

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or related field.
• Minimum 5 years of experience in media planning and buying with a strong portfolio.
• Proven experience negotiating media rates and securing advantageous placements.
• In-depth knowledge of digital (programmatic, social, search) and traditional media.
• Strong analytical skills and proficiency in media planning tools.
• Understanding of campaign metrics, reporting, and optimization techniques.
• Ability to manage budgets and track financial performance.
• Excellent presentation and communication skills.
• Experience in a hybrid team environment and collaboration.
• Detail-oriented with strong organizational and time management skills.

Responsibilities

• Develop comprehensive media plans aligned with client objectives.
• Research media channels, audiences, and competitive landscapes.
• Negotiate rates and secure optimal media placements across TV, radio, print, digital, and OOH.
• Manage media budgets and track spend to ensure ROI.
• Monitor campaign performance and provide optimization insights.
• Build and maintain relationships with media vendors and partners.
• Collaborate with creative and account teams for seamless execution.
• Stay updated on emerging media trends and best practices.
• Prepare and present media plans and performance reports to clients.
• Handle multiple client accounts and projects concurrently.

Skills

Media planning

Negotiation

Digital media

Analytical skills

Budget management

Presentation skills

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Media planning software

Job description

About the Role

Our client is seeking an experienced Senior Media Planner & Buyer to join their strategic communications team based in **Benoni, Gauteng, ZA**. This hybrid role is crucial for developing and executing effective media plans across a variety of channels to reach target audiences and achieve client objectives. You will be responsible for media strategy, negotiation, placement, and performance analysis. The ideal candidate possesses strong analytical skills, a deep understanding of the media landscape (both traditional and digital), and excellent negotiation abilities. You will work closely with account teams to ensure media strategies are aligned with overall campaign goals. This position offers a dynamic blend of in-office collaboration and remote flexibility.

Key Responsibilities

• Develop comprehensive media plans that align with client objectives and target audience insights.
• Conduct thorough research on media channels, audiences, and competitive landscapes.
• Negotiate rates and secure optimal media placements across television, radio, print, digital, and out-of-home platforms.
• Manage media budgets efficiently and track spending to ensure ROI.
• Monitor campaign performance, analyze data, and provide insights for optimization.
• Build and maintain strong relationships with media vendors and partners.
• Collaborate with creative and account management teams to ensure seamless campaign execution.
• Stay current with emerging media trends, technologies, and best practices.
• Prepare and present media plans and performance reports to clients and internal stakeholders.
• Manage multiple client accounts and projects simultaneously.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in media planning and buying, with a strong portfolio of successful campaigns.
• Proven experience negotiating media rates and securing advantageous placements.
• In-depth knowledge of various media channels, including digital (programmatic, social, search) and traditional.
• Strong analytical skills and proficiency in media planning software and tools.
• Excellent understanding of campaign metrics, reporting, and optimization techniques.
• Ability to manage budgets effectively and track financial performance.
• Strong presentation and communication skills.
• Experience working within a hybrid team environment, demonstrating collaboration and adaptability.
• Detail-oriented with excellent organizational and time management skills.

Benefits

• Competitive salary package commensurate with experience.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to work on diverse and exciting client accounts.
• Collaborative and growth-oriented work environment in **Benoni, Gauteng, ZA**.
• Professional development and training opportunities.