Senior Media Strategist

Placements24; Upington; Hybride; ZAR 900 000 - 1 200 000; Plein temps

Résumé du poste

Placements24 is seeking a Senior Media Strategist for a renowned consulting firm in Upington, Northern Cape. This hybrid role combines strategic thinking with hands-on media planning across digital, traditional, and emerging platforms, aimed at maximizing client visibility and campaign impact.

You will lead audience analysis, negotiate media buys, track performance, and collaborate with PR and creative teams to deliver integrated campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Statistics, Economics, or related field.
• 5+ years of experience in media planning, media strategy, or a related role.
• Proven track record of developing and executing successful media campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in media planning software, as well as analytics platforms (e.g., Google Analytics).
• Excellent understanding of the South African media landscape, including digital, print, broadcast, and OOH.
• Strong negotiation and vendor management skills.
• Excellent presentation and communication abilities.
• Ability to work effectively in a hybrid work environment.
• Detail-oriented and highly organized.

Responsabilités

• Develop and implement comprehensive media strategies aligned with client communication goals.
• Conduct thorough audience research and media consumption analysis.
• Plan, negotiate, and execute media buys across digital, traditional, and emerging platforms.
• Monitor campaign performance, analyze key metrics, and generate detailed reports.
• Identify opportunities for optimizing media spend and improving campaign effectiveness.
• Collaborate with PR and creative teams to ensure integrated campaign execution.
• Stay abreast of the latest media trends, technologies, and best practices.
• Build and maintain strong relationships with media vendors and partners.
• Provide strategic counsel to clients on media planning and investment.
• Present media strategies and results to clients and internal stakeholders.

Connaissances

Analytical skills

Presentation skills

Communication

Media planning

Vendor management

Google Analytics

Formation

Bachelor's degree in Marketing/Communications/Statistics/Economics

Outils

Google Analytics

Media planning software

Description du poste

About the Role

Our client, a renowned consulting firm, is seeking a highly analytical and strategic Senior Media Strategist to join their Media & PR department. This role operates on a hybrid model, offering flexibility between remote work and collaboration at our offices located in Upington, Northern Cape . The Senior Media Strategist will be responsible for developing and executing data-driven media strategies that enhance client visibility and achieve communication objectives. This involves in-depth audience analysis, media planning and buying across various channels, campaign performance tracking, and providing strategic recommendations to clients and internal teams. The ideal candidate possesses a strong understanding of the media landscape, advanced analytical skills, and proven experience in developing and optimizing media campaigns. You will play a key role in ensuring our clients receive maximum impact from their media investments. The Upington location provides a unique setting for this role, combining professional challenges with the tranquility of the Northern Cape.

Key Responsibilities

• Develop and implement comprehensive media strategies aligned with client communication goals.
• Conduct thorough audience research and media consumption analysis.
• Plan, negotiate, and execute media buys across digital, traditional, and emerging platforms.
• Monitor campaign performance, analyze key metrics, and generate detailed reports.
• Identify opportunities for optimizing media spend and improving campaign effectiveness.
• Collaborate with PR and creative teams to ensure integrated campaign execution.
• Stay abreast of the latest media trends, technologies, and best practices.
• Build and maintain strong relationships with media vendors and partners.
• Provide strategic counsel to clients on media planning and investment.
• Present media strategies and results to clients and internal stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Statistics, Economics, or a related quantitative field.
• Minimum of 5 years of experience in media planning, media strategy, or a related role.
• Proven track record of developing and executing successful media campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in media planning and buying software, as well as analytics platforms (e.g., Google Analytics).
• Excellent understanding of the South African media landscape, including digital, print, broadcast, and OOH.
• Strong negotiation and vendor management skills.
• Excellent presentation and communication abilities.
• Ability to work effectively in a hybrid work environment.
• Detail-oriented and highly organized.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work arrangement promoting work-life balance.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for continuous learning and professional development.
• Be part of a dynamic and client-focused team.
• Engaging work environment in Upington .