Senior Media Strategist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Health benefits

Generous leave

Professional development

Advanced analytics tools

Performance bonuses

Equity participation

Retirement plan

Job summary

Placements24, a dynamic digital media practice, is seeking a Senior Media Strategist to join our remote-first team. You will design data-driven media plans, synthesize market insights, and guide multi-channel campaigns to deliver measurable outcomes for diverse clients.

As a senior leader, you will mentor junior strategists, collaborate with PR and content teams, stay ahead of emerging media trends, and present findings to clients with clarity and impact.

Qualifications

• Master's degree in Marketing, Communications, Media Studies, Business Administration, or a related field.
• 8+ years of experience in media planning, strategy development, or a related role within an agency or client-side environment.
• Proven track record of developing and implementing media strategies that achieve measurable business outcomes.
• Expertise in media research tools, analytics platforms (e.g., Google Analytics, SEMrush), and media buying systems.
• Strong understanding of both traditional and digital media channels, including paid, earned, and owned media.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional presentation and communication skills, with the ability to articulate complex strategies clearly.
• Proven ability to manage multiple projects, budgets, and timelines effectively in a remote setting.
• Leadership qualities and experience in mentoring team members.

Responsibilities

• Develop comprehensive, data-driven media strategies for diverse clients and campaigns.
• Conduct in-depth market research, audience analysis, and competitive landscape assessments.
• Identify emerging media trends, platforms, and opportunities for strategic advantage.
• Create and manage media plans, including budget allocation, channel selection, and timing.
• Collaborate closely with PR, content, and creative teams to ensure seamless campaign execution.
• Analyze campaign performance metrics, providing insights and recommendations for optimization.
• Build and maintain relationships with key media partners and influencers.
• Present strategic recommendations and performance reports to clients and senior management.
• Stay abreast of industry best practices and technological advancements in media strategy.
• Mentor junior strategists and contribute to the overall strategic development of the agency.

Skills

Media strategy

Market research

Analytics

Budget management

Leadership

Communication

Education

Master's degree

Tools

Google Analytics

SEMrush

Media buying systems

Job description

About the Role

About the Role Our client, a leading player in the digital media and communications space, is seeking a highly strategic and innovative Senior Media Strategist to join their fully remote team. This role is designed for an experienced professional who can conceptualize and execute sophisticated media campaigns that drive significant results. As a remote-first organization, we value autonomy, creativity, and proactive engagement. You will be responsible for analyzing market trends, identifying target audiences, and developing data-driven media plans that align with our client's overarching communication and marketing objectives. This position offers a unique opportunity to work with cutting-edge tools and technologies, collaborate with a diverse global team, and shape the future of media engagement for our client. If you are a visionary with a passion for PR and a proven ability to navigate the complexities of the modern media landscape, this role in Richards Bay, KwaZulu-Natal (remote) is the perfect fit.

Key Responsibilities

• Develop comprehensive, data-driven media strategies for diverse clients and campaigns.
• Conduct in-depth market research, audience analysis, and competitive landscape assessments.
• Identify emerging media trends, platforms, and opportunities for strategic advantage.
• Create and manage media plans, including budget allocation, channel selection, and timing.
• Collaborate closely with PR, content, and creative teams to ensure seamless campaign execution.
• Analyze campaign performance metrics, providing insights and recommendations for optimization.
• Build and maintain relationships with key media partners and influencers.
• Present strategic recommendations and performance reports to clients and senior management.
• Stay abreast of industry best practices and technological advancements in media strategy.
• Mentor junior strategists and contribute to the overall strategic development of the agency.

Requirements

• Master's degree in Marketing, Communications, Media Studies, Business Administration, or a related field.
• A minimum of 8 years of experience in media planning, strategy development, or a related role within an agency or client-side environment.
• Demonstrated success in developing and implementing media strategies that achieve measurable business outcomes.
• Expertise in media research tools, analytics platforms (e.g., Google Analytics, SEMrush), and media buying systems.
• Strong understanding of both traditional and digital media channels, including paid, earned, and owned media.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional presentation and communication skills, with the ability to articulate complex strategies clearly.
• Proven ability to manage multiple projects, budgets, and timelines effectively in a remote setting.
• Leadership qualities and experience in mentoring team members.
• Passion for innovation and a proactive approach to identifying new opportunities.

Benefits

• Highly competitive salary reflecting senior experience.
• Fully remote work arrangement with flexible hours.
• Comprehensive health and wellness benefits.
• Generous annual leave and public holiday allowance.
• Opportunities for continuous professional development and advanced training.
• Access to state-of-the-art media planning and analytics tools.
• Collaborative and supportive global remote team environment.
• Performance bonuses and potential for equity participation.
• Retirement savings plan.