Senior Media Strategist

Placements24; Klerksdorp; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance bonus

Medical insurance

Pension fund contribution

Professional development

Job summary

Placements24 in Klerksdorp, North West, seeks a Senior Media Strategist to spearhead media planning and buying initiatives. Lead campaigns across traditional and digital channels, optimize spend, and deliver measurable results for a diverse client base.

The ideal candidate has 6+ years in media planning, strong analytical and negotiation skills, and a strategic mindset to identify opportunities in the North West market and beyond.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum of 6 years of experience in media planning and buying, preferably within an agency setting.
• Proven track record of developing and executing media strategies across traditional and digital channels.
• Strong analytical and problem-solving skills with a data-driven approach.
• Excellent negotiation and communication skills.

Responsibilities

• Develop and present comprehensive media strategies and plans for clients.
• Identify target audiences and determine the most effective media channels to reach them.
• Conduct in-depth market research and competitive analysis to inform media planning.
• Negotiate and purchase media space and time across various platforms, ensuring optimal value.
• Monitor campaign performance, analyze data, and provide strategic recommendations for optimization.
• Manage client media budgets effectively, ensuring efficient allocation of resources.
• Stay abreast of the latest media trends, technologies, and industry best practices.
• Collaborate with creative teams, account managers, and clients to ensure integrated campaign execution.
• Build and maintain strong relationships with media vendors and partners.
• Evaluate the effectiveness of media placements and provide post-campaign analysis.

Skills

Media strategy

Data analysis

Negotiation

Leadership

Communication

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Comscore

Nielsen

Ad servers

Job description

About the Role

Our client, a leading integrated communications agency located in Klerksdorp, North West, is seeking an experienced and visionary Senior Media Strategist to spearhead innovative media planning and buying initiatives. This crucial role, based in Klerksdorp, will involve developing cutting-edge media strategies that align with client objectives, optimize media spend, and deliver measurable results. The ideal candidate possesses a deep understanding of the media landscape, including traditional and digital channels, and has a proven ability to identify emerging trends and opportunities. This is a fantastic opportunity for a seasoned media professional to drive impactful campaigns for a diverse range of clients in the North West region and beyond.

Key Responsibilities

• Develop and present comprehensive media strategies and plans for clients.
• Identify target audiences and determine the most effective media channels to reach them.
• Conduct in-depth market research and competitive analysis to inform media planning.
• Negotiate and purchase media space and time across various platforms, ensuring optimal value.
• Monitor campaign performance, analyze data, and provide strategic recommendations for optimization.
• Manage client media budgets effectively, ensuring efficient allocation of resources.
• Stay abreast of the latest media trends, technologies, and industry best practices.
• Collaborate with creative teams, account managers, and clients to ensure integrated campaign execution.
• Build and maintain strong relationships with media vendors and partners.
• Evaluate the effectiveness of media placements and provide post-campaign analysis.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum of 6 years of experience in media planning and buying, preferably within an agency setting.
• Proven track record of developing and executing successful media strategies across traditional and digital channels.
• Strong analytical and problem-solving skills with a data-driven approach.
• Excellent negotiation and communication skills.
• Proficiency in media planning software and tools (e.g., Comscore, Nielsen, ad servers).
• Experience managing media budgets and forecasting.
• Ability to work effectively under pressure and meet tight deadlines.
• Strong understanding of the North West media market is a plus.
• Leadership qualities and the ability to mentor junior team members.

Benefits

• Our client offers an attractive salary commensurate with experience, along with a performance-driven bonus structure.
• Employees receive comprehensive medical insurance, a generous pension fund contribution, and opportunities for continuous professional development.
• The role is based in Klerksdorp, North West, providing a dynamic work environment.

We foster a collaborative culture that encourages innovation and professional growth. You will have the chance to work on exciting campaigns and make a tangible impact on client success. This position offers a clear career progression path within a well-respected agency.