Media Strategist

Placements24; Centurion; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Office in Centurion

Medical and retirement benefits

Team-building activities and socials

Job summary

Placements24 in Centurion, Gauteng is seeking a data-driven Media Strategist to lead integrated media planning for a diverse client portfolio. You will identify audiences, select channels, and allocate budgets to maximize reach and engagement.

The role requires 4+ years in media planning and buying, proficiency with Nielsen/AdDynamix/GA, strong analytical skills, and excellent communication to present performance insights.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• Minimum of 4 years in media planning and buying, agency experience preferred.
• Strong understanding of the South African media landscape and consumer behaviour.
• Proficiency with media planning and research tools (Nielsen, AdDynamix, GA).
• Excellent analytical and quantitative skills with the ability to translate insights.
• Proven negotiation and vendor management skills.
• Strong project management and organizational abilities with attention to detail.
• Effective communication and presentation skills; collaborative mindset.

Responsibilities

• Develop integrated media strategies across digital, print, broadcast, and social channels.
• Conduct audience research and market analysis to identify demographics and insights.
• Select media vehicles and platforms based on goals, audience, and budget.
• Negotiate and purchase media space and time with competitive pricing.
• Manage media budgets, track expenditures, and ensure cost-effectiveness.
• Monitor plan performance, analyze reach, frequency, ROI, and report results.
• Collaborate with creative, account management, and client teams on execution.
• Stay current with media trends, technologies, and best practices.
• Optimize plans based on ongoing data and market changes.
• Present media strategies and performance insights to clients and internal stakeholders.

Skills

Media planning

Budget management

Analytics

Negotiation

Vendor management

Project management

Communication

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Nielsen

AdDynamix

Google Analytics

Job description

About the Role

Our client, a rapidly expanding marketing and communications firm, is looking for a talented and data-driven Media Strategist to join their vibrant team based in **Centurion, Gauteng**. This role is crucial for developing and implementing innovative media plans that drive campaign success and deliver measurable results for a diverse portfolio of clients. You will be responsible for identifying target audiences, selecting optimal media channels, and allocating budgets effectively to maximize reach and engagement. The ideal candidate possesses a deep understanding of the media landscape, both traditional and digital, and is adept at leveraging analytics to inform strategic decisions. This is a fantastic opportunity to work in a collaborative office environment and contribute to high-impact campaigns within the heart of **Gauteng's** business hub.

Key Responsibilities

• Develop integrated media strategies across various channels, including digital, print, broadcast, and social media, to meet client objectives.
• Conduct thorough audience research and market analysis to identify target demographics and consumer insights.
• Select appropriate media vehicles and platforms based on campaign goals, audience behaviour, and budget.
• Negotiate and purchase media space and time, ensuring competitive pricing and optimal placement.
• Manage media budgets, track campaign expenditures, and ensure cost-effectiveness.
• Monitor media plan performance, analyze key metrics (e.g., reach, frequency, ROI), and provide regular performance reports.
• Collaborate closely with creative, account management, and client teams to ensure seamless campaign execution.
• Stay current with media trends, new technologies, and industry best practices.
• Optimize media plans based on ongoing performance data and market changes.
• Present media strategies and performance insights to clients and internal stakeholders.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum of 4 years of experience in media planning and buying, agency experience preferred.
• Strong understanding of the South African media landscape and consumer behaviour.
• Proficiency with media planning and research tools (e.g., Nielsen, AdDynamix, Google Analytics).
• Excellent analytical and quantitative skills, with the ability to interpret data and translate insights into actionable strategies.
• Proven negotiation and vendor management skills.
• Strong project management and organizational abilities, with meticulous attention to detail.
• Effective communication and presentation skills, capable of clearly articulating complex strategies.
• Ability to work collaboratively within a team and build strong internal relationships.
• Adaptability and a willingness to learn in a fast-paced agency environment.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for professional development and attending industry conferences.
• Exposure to a wide range of challenging and rewarding client projects.
• A dynamic and collaborative office culture in **Centurion**.
• Comprehensive medical and retirement benefits.
• Team-building activities and social events.