Senior Media Strategist

Placements24; Noord-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Bonuses and incentives

Generous leave policy

Job summary

Placements24 is seeking a Senior Media Strategist to lead the development and execution of strategic media plans from Kimberley, Northern Cape. The role requires deep expertise across traditional and digital channels, strong analytical skills, and a proven ability to drive measurable campaign results.

You will manage media budgets, negotiate buys, and collaborate with cross-functional teams to deliver impactful campaigns that resonate with target audiences in Kimberley and beyond.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 7+ years in media planning and strategy, agency experience preferred.
• Proven track record in developing and executing media strategies.
• Strong analytical and problem-solving skills.
• Excellent presentation and communication abilities.

Responsibilities

• Develop comprehensive media strategies aligned with marketing objectives.
• Analyze media consumption to identify optimal channels.
• Plan and negotiate media buys across traditional and digital platforms.
• Monitor campaigns, analyze data, and provide optimization insights.
• Collaborate with creative and account teams to ensure effectiveness.
• Stay updated on media trends and best practices.
• Manage relationships with media vendors and partners.
• Conduct competitive media analysis.
• Present strategies and performance reports to stakeholders.
• Manage media budgets and ensure cost-effective placements.

Skills

Media planning

Strategic thinking

Analytics

Negotiation

Budget management

Leadership

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Media planning software

Analytics tools

Job description

About the Role

Our client is seeking a highly experienced and strategic Senior Media Strategist to join their team in Kimberley, Northern Cape. This pivotal role will involve developing and overseeing innovative media strategies to enhance brand visibility and achieve marketing objectives. The Senior Media Strategist will analyze media trends, identify target audiences, and allocate resources effectively across various media channels. This position is critical for driving impactful campaigns and ensuring our client's message resonates with the desired audience in Kimberley and beyond. The role requires a deep understanding of the media landscape, strong analytical skills, and a proven ability to develop measurable media plans. This is a fantastic opportunity for a seasoned professional to make a significant impact on a leading organization based in Kimberley.

Key Responsibilities

• Develop comprehensive media strategies aligned with marketing and business objectives.
• Analyze media consumption habits and identify optimal channels for audience reach.
• Plan and negotiate media buys across traditional and digital platforms.
• Monitor campaign performance, analyze data, and provide insights for optimization.
• Collaborate with creative and account management teams to ensure campaign effectiveness.
• Stay abreast of emerging media trends, technologies, and best practices.
• Manage relationships with media vendors and partners.
• Conduct competitive media analysis.
• Present media strategies and performance reports to stakeholders.
• Manage media budgets and ensure cost-effective media placements.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 7 years of experience in media planning and strategy, preferably in an agency setting.
• Proven track record of developing and executing successful media strategies.
• Strong analytical and problem-solving skills.
• Excellent understanding of traditional and digital media channels.
• Proficiency in media planning software and analytics tools.
• Exceptional presentation and communication skills.
• Experience in managing media budgets and negotiations.
• Ability to work under pressure and meet tight deadlines.
• Must be based in or willing to relocate to Kimberley, Northern Cape.

Benefits

• Annual salary of ZAR.
• Comprehensive health and wellness benefits.
• Performance-based bonuses and incentives.
• Generous annual leave and paid time off.
• Opportunities for professional growth and development.
• Collaborative and dynamic work environment.
• Exposure to diverse client portfolios.
• Retirement savings plan.
• Relocation assistance may be provided.
• Prime office location in Kimberley.