Senior Media Planner

Placements24; Gqeberha; Hybrid; ZAR 520,000 - 900,000; Full time

Benefits offered by this job

Competitive benefits package

Health and wellness benefits

Hybrid work model

Paid time off

Professional development opportunities

Travel allowance for client meetings

Job summary

Placements24 in Port Elizabeth, Eastern Cape seeks a Senior Media Planner to design and execute strategic media plans for a diverse client portfolio. You will work closely with account management, creative teams, and media vendors to optimize spend and campaign effectiveness.

The ideal candidate brings 5+ years of agency experience, deep knowledge of digital and traditional media, and strong analytical skills to drive results and client satisfaction. Hybrid work model offered.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
• Minimum of 5 years in media planning and buying, preferably in an agency.

Responsibilities

• Develop comprehensive media plans across digital, traditional, and emerging channels.
• Conduct market research, audience analysis, and competitive media reviews.
• Analyze campaign performance and provide optimization recommendations.
• Negotiate rates and placements with media vendors.
• Manage media budgets with forecasting and spend tracking.
• Collaborate with internal teams to ensure integrated strategies.
• Present media plans and results to clients with clarity.

Skills

Media planning

Data interpretation

Negotiation

Presentation

Project management

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Nielsen

Comscore

Ad platforms

Job description

About the Role

About the Role Our client, a leading advertising and media agency, is seeking an experienced Senior Media Planner to join their vibrant team in Port Elizabeth, Eastern Cape . This role is pivotal in developing and executing strategic media plans that deliver exceptional results for a diverse portfolio of clients. The ideal candidate will possess a deep understanding of media channels, market trends, and audience insights, coupled with strong analytical and negotiation skills. You will work closely with account management, creative teams, and media vendors to ensure optimal media spend and campaign effectiveness. This hybrid role offers a great opportunity to contribute to impactful campaigns while maintaining a healthy work-life balance.

Key Responsibilities

• Develop comprehensive media plans across various channels, including digital, traditional, and emerging media, to meet client objectives.
• Conduct thorough market research, audience analysis, and competitive media reviews.
• Analyze campaign performance data and provide strategic recommendations for optimization.
• Negotiate rates and placements with media vendors to secure the best value for clients.
• Manage media budgets effectively, ensuring accurate forecasting and tracking of spend.
• Collaborate with internal teams (account, creative, digital) to ensure integrated campaign strategies.
• Present media plans and campaign results to clients with clarity and confidence.
• Stay abreast of the latest media trends, tools, and technologies.
• Build and maintain strong relationships with media partners and vendors.
• Mentor and guide junior media planners and assistant planners.

Requirements

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
• Minimum of 5 years of experience in media planning and buying, preferably within an agency setting.
• Proven track record of developing successful media strategies for diverse clients and industries.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent negotiation and communication skills.
• Proficiency in media planning software and tools (e.g., Nielsen, Comscore, ad platforms).
• Deep understanding of digital media (programmatic, social, search) and traditional media channels.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong attention to detail and commitment to accuracy.
• Experience in presenting to clients and stakeholders.

Benefits

• Competitive annual salary with performance-based bonuses.
• Comprehensive health and wellness benefits.
• Retirement fund contribution.
• Generous paid time off.
• Hybrid work model, offering flexibility.
• Professional development opportunities, including training and workshops.
• A dynamic and creative work environment.
• Team-building activities and social events.
• Opportunity to work with a diverse range of high-profile clients.
• Travel allowance for client meetings or industry events.