Senior Media Planner & Buyer

Placements24; East London; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Generous annual leave

Hybrid work model

Training & conferences

East London office

Career growth

Job summary

Placements24 in East London is seeking a highly analytical Senior Media Planner & Buyer to lead the development and execution of multi-channel media strategies. You will identify target audiences, select media vehicles, negotiate rates, and manage media budgets to maximize reach and ROI.

The role requires at least 5 years in media planning/buying, strong analytical skills, and excellent communication. You will collaborate with creative and marketing teams in a hybrid East London office, staying

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in media planning and buying with a strong portfolio of campaigns.
• Proficiency in media planning software and tools (Nielsen, Comscore, Google Analytics, ad platforms).
• Excellent negotiation and vendor management skills.
• Strong analytical and quantitative abilities; able to interpret data and derive insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of the South African media market, especially East London region, is beneficial.

Responsibilities

• Develop comprehensive media plans aligned with marketing objectives and budgets.
• Identify and evaluate media opportunities across digital, print, broadcast, and out-of-home channels.
• Negotiate rates and placements with media vendors to optimize value.
• Manage media budgets with efficient allocation and spend tracking.
• Analyze campaign performance data and provide optimization insights.
• Collaborate with creative teams to ensure media plans complement campaign creative.
• Monitor media trends and emerging platforms for new opportunities.
• Build and maintain relationships with media partners and agencies.
• Prepare reports on media plan performance and ROI.
• Stay informed about competitor media activities.

Skills

Analytical skills

Negotiation

Communication

Project management

Strategic thinking

Teamwork

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Nielsen

Comscore

Google Analytics

Ad platforms

Job description

About the Role

Our client is seeking a highly analytical and strategic Senior Media Planner & Buyer to join their dynamic marketing team in East London, Eastern Cape . This role is critical in developing and executing innovative media strategies across all channels, ensuring maximum reach and impact for the company's campaigns. You will be responsible for identifying target audiences, selecting appropriate media vehicles, negotiating rates, and managing media budgets effectively. The ideal candidate possesses a deep understanding of the media landscape, strong analytical skills, and a proven ability to deliver measurable results. This is an exciting opportunity to shape media investment for a growing brand and contribute to its success in the Eastern Cape market. You will work closely with creative and marketing teams to ensure cohesive campaign execution.

Key Responsibilities

• Develop comprehensive media plans aligned with marketing objectives and budgets.
• Identify and evaluate media opportunities across digital, print, broadcast, and out-of-home channels.
• Negotiate rates and placements with media vendors to achieve optimal value.
• Manage media budgets, ensuring efficient allocation and tracking of spend.
• Analyze campaign performance data and provide insights for optimization.
• Collaborate with creative teams to ensure media plans complement campaign creative.
• Monitor media trends and emerging platforms to identify new opportunities.
• Build and maintain strong relationships with media partners and agencies.
• Prepare reports on media plan performance and ROI.
• Stay informed about competitor media activities.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in media planning and buying, with a strong portfolio of successful campaigns.
• Proficiency in media planning software and tools (e.g., Nielsen, Comscore, Google Analytics, ad platforms).
• Excellent negotiation and vendor management skills.
• Strong analytical and quantitative skills, with the ability to interpret data and draw actionable conclusions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Understanding of the South African media market, with specific knowledge of the East London region being beneficial.
• Team player with strong interpersonal skills.
• Strategic thinker with a results-oriented mindset.

Benefits

• Our client offers a competitive salary package with performance-based incentives.
• comprehensive medical aid
• retirement fund
• generous annual leave
• The hybrid work model provides flexibility, allowing for effective work-life integration.
• Opportunities for continuous learning and professional development are available, including access to industry conferences and training programs.
• You will join a collaborative and supportive team environment in our East London office, contributing to exciting marketing initiatives within the Eastern Cape.
• This role provides significant opportunities for career growth within a well-established organization.