Senior Marketing Manager (Hybrid) – E‑commerce Growth

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 is seeking a strategic Senior Marketing Manager for its artisanal South African crafts e-commerce platform in Port Elizabeth, Eastern Cape. You will shape brand voice, drive customer acquisition, and lead integrative campaigns across SEO, SEM, social media, content, and email marketing within a hybrid work setup.

You'll manage the marketing budget, analyze ROI, mentor junior team members, and collaborate with sales, design, and product teams to deliver cohesive messaging and growth

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years in marketing management with a strong digital focus.
• Proven track record of developing and executing successful campaigns with measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and analytics tools.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Lead digital marketing including SEO, SEM, social media, content marketing, and email marketing.
• Oversee creation of compelling marketing content and assets.
• Analyze market trends, customer insights, and competitor activities to identify opportunities.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Track and report on key marketing metrics (website traffic, conversions, CPA, ROI).
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Develop and execute public relations strategies to enhance brand visibility.
• Manage relationships with external agencies and vendors.
• Lead and mentor junior marketing team members.

Skills

SEO/SEM

Social media marketing

Content marketing

Analytics tools (GA)

CRM & marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM platforms

Marketing automation tools

Job description

Placements24 is seeking a strategic Senior Marketing Manager for its artisanal South African crafts e-commerce platform in Port Elizabeth, Eastern Cape. You will shape brand voice, drive customer acquisition, and lead integrative campaigns across SEO, SEM, social media, content, and email marketing within a hybrid work setup.

You'll manage the marketing budget, analyze ROI, mentor junior team members, and collaborate with sales, design, and product teams to deliver cohesive messaging and growth