Senior Social Media Lead - Hybrid & Ecommerce Growth

Placements24; Pietermaritzburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development

Job summary

Placements24 is seeking a Senior Social Media Marketing Manager for its Pietermaritzburg office. You will lead digital engagement strategies, shaping online presence in a fast-growing e‑commerce environment.

You will manage paid campaigns, content creation and influencer relations to drive brand awareness and revenue. The role requires 5-7 years of social media experience in e‑commerce, strong copywriting, analytics, and leadership to guide a dynamic team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5-7 years of experience in social media marketing, with e-commerce focus.
• Proven track record delivering measurable results through social media campaigns.
• Expertise in managing paid social campaigns across major platforms.
• Proficient with analytics tools and SEO basics.
• Strong copywriting, editing and communication skills.
• Ability to work independently and in a team in a fast-paced environment.
• Experience with Canva/Adobe Photoshop is a plus.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals.
• Manage and grow social media presence across Facebook, Instagram, X, LinkedIn, TikTok and more.
• Create, curate and manage engaging content across visuals, video and text.
• Plan and execute paid social advertising campaigns optimizing for ROI.
• Monitor trends and tools to improve campaign effectiveness.
• Analyse performance metrics and report KPIs and insights.
• Engage with online communities and respond to comments professionally.
• Collaborate with marketing, sales and product teams for brand consistency.
• Identify and build relationships with influencers and brand advocates.
• Stay updated on algorithm changes and platform updates.

Skills

Copywriting

Editing

Communication

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Hootsuite

Sprout Social

Google Analytics

Facebook Ads Manager

Google Ads

Canva

Adobe Photoshop

Job description

Placements24 is seeking a Senior Social Media Marketing Manager for its Pietermaritzburg office. You will lead digital engagement strategies, shaping online presence in a fast-growing e‑commerce environment.

You will manage paid campaigns, content creation and influencer relations to drive brand awareness and revenue. The role requires 5-7 years of social media experience in e‑commerce, strong copywriting, analytics, and leadership to guide a dynamic team.